Marketing Manager - Editorial Content

Company Description

Discover your next career adventure with Dans

With over 260 stores and 6500+ team members we’re on a mission to share our passion for good wine and great times. We welcome people in. That includes you. If you’re someone with a passion for drinks and a thirst for knowledge, there’s always something ahead for you here.

Job Description

Love telling a story over a great drink? Start your next career adventure with Dan Murphy’s!

Dan’s Daily is the publishing arm of Dan Murphy’s – think of us like that cool, go-to friend who has all the best intel and can’t wait to share it. The one you turn to for bar reccos, to order the wine for the table, for explainers on the stuff you don’t understand (but wish you did). We curate the very best in drinking experiences and culture. A high-quality celebration of the people, places, news and stories behind what fills your glass. As we move into our third year, Dan’s Daily is on the search for someone special to join the talented content team!

• Bring your passion to a high-energy workplace
• Lead the editorial vision, strategy & day to day operations for Dan’s Daily
• 12 Month fixed term opportunity! 

As the Marketing Manager - Editorial Content you’ll be an experienced and dynamic senior editor with the responsibility of managing the editorial content program and audience growth for Dan Murphy’s, building our reputation as the go-to drinks destination for young Australians. 

Managing a team of editors and writers, you will lead the editorial vision, strategy and day-to-day operations of Dan’s Daily, ensuring to deliver best-in-class editorial content at pace for the business and our partners. 

As the face of the brand, you live and breathe all things culture and drinks, understand the target market and play a key role in educating the wider business on the value of content and weaving it through more parts of the Dan Murphy’s customer journey. 

You have creative flair combined with strategic, conceptual thinking, a strong aptitude for process management and administrative precision and strong skills in managing multiple internal and external stakeholder relationships.

• Sound good? Read on.
• Here is a taster of what you can expect in this role:
• Lead the editorial vision, strategy, and daily operations for digital content platforms like Dan’s Daily, aligning with content strategy, trade plans, retail media, and SEO to meet audience and business goals. 
• Acting as the guardian of ‘tone of voice’ ensuring high-quality, authentic content that balances audience resonance with commercial messages. 
• Support the Head of Brand & Content in expanding Dan’s Daily's reach across online and offline touchpoints, developing business cases for new initiatives. 
• Grow audience and engagement by optimising amplification plans across channels.
• Oversee retail media content partnerships, continually improving inventory and workflows. 
• Represent the editorial brand externally, building networks in food, drinks, and culture. 
• Partner with the eCom team on SEO strategy to drive organic traffic and convert content to shoppable experiences. 
• Collaborate with eComm & digital team to enhance Dan’s Daily's onsite experience based on insights.
• Educate and gain buy-in for content's value across the business. 
• Manage a small team, including an Editorial Content Lead and freelancers, fostering a customer-first culture. 
• Role model Dan Murphy’s values. 
• Manage contributors, partners, and the editorial budget, ensuring commercial purpose. 
• Support scaling digital content production by exploring new models. 
• Track, measure, and report content effectiveness using analytics to improve future production.  

Qualifications

Now Let’S Talk About You:

• 7+ years experience in creating compelling digital content, working for a media publisher and/or a role in brand content marketing.
• Degree in journalism, media and communications or similar.
• Highly developed written and verbal communication skills, including copy-editing and fact-checking.
• Ability to operate effectively and autonomously in a fast-paced environment.
• Knows how to tell a story using words, images and video, and how to create content that draws an audience and drives engagement.
• Ability to develop, translate & leverage strategic commercial messages into content.
• Strong skills in managing multiple internal and external stakeholder relationships.
• Highly skilled in writing web-friendly copy using best-practice SEO principles.
• Fluency in using content management systems, website analytics tools and project management software (e.g. Google Sheets, Airtable, Asana, etc.)
• Passionate and knowledgeable about drinks (across a broad range of categories) and Gen Z/Millennial culture, with understanding of trends in the ecommerce, retail and food/drink industry.
• Highly organised and able to thrive in a fast-paced, deadline-driven workplace. 
• Creative flair combined with strategic, conceptual thinking and a strong aptitude for process management and administrative precision.
• Strong network of food and drinks industry relationships.
• Proven experience in people leadership.

The benefits are good too! 

• We offer flexible working in every sense
• An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
• Monthly meeting-free days 
• Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

Additional Information

We are together creators

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.  

We’re all about creating a more sociable future - for our customers and each other. If this job excites you - and you’re close-enough on the requirements, reach out, we’d love to hear from you.

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au.

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup