Sportsbook Customer Retention Manager - Hybrid (Jersey City or Las Vegas)

Job Summary

This role is responsible for leading customer acquisition and retention strategies by leveraging analytics and best practices to develop approaches across audience, seasonal, and regional needs. The position requires project manager skills to execute promotions from ideation to launch, collaborate with adjacent teams, and assess the efficacy of promotional offers on a weekly, monthly and annual basis.

HOW YOU WILL CREATE THE EXTRAORDINARY

Plan and coordinate customer acquisition offers in tandem with established customer retention strategies.

Develop monthly promotional calendars and tentpole marketing plans on national and local basis driven by corporate priorities, customer feedback, and analytics.

Work together analytics teams to review business performance and develop actionable recommendations for promotion campaigns to optimize spend and yield.

Oversee a team of associates, setting direction on reinvestment and budget.

Implement A/B tests to refine processes and integrate learnings, working with CRM, Technology/Product, VIP, and other stakeholders.

Support leadership teams in building new state launch roadmaps based on learnings from prior launches and feedback from customer support, field marketing, and other departments.

Coordinate with adjacent marketing functions to integrate approved strategies and recommendations into structured calendars and marketing plans.

Present key insights, learnings, and financials to leadership and the wider organization.

Create communication strategy outlines for promotional offers by customer segment or region.

What You Will Need

Bachelor’s degree in Marketing, Finance, Business, Statistics or related field required. 

Minimum four years of experience in marketing, consulting, finance, or analytics; sports betting and digital preferred.

Experience with customer management software such as, but not limited to, Optimove.

Strong communication and organizational skills.

Additional Requirements

Creative, innovative problem-solving skills.

Ability to develop working relationships with peers and coordinate activities with operating departments.

Ability to analyze internal financial information and develop plans with measurable results.

Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business.

Ability to work in a diverse, fast-paced, deadline-driven environment; capable of coordinating multiple projects simultaneously, prioritizing and flexing to accommodate last minute requests and changes.

Together We Win

We believe in delivering family-style service—an approach that fosters warmth, connection, and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family, creating a welcoming environment built on respect, teamwork, and personalized attention. Whether assisting customers or collaborating with coworkers, we prioritize service that is thoughtful, supportive, and rooted in genuine relationships

Disclaimer

This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job.  While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments). 

Equal Employment Opportunity

Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person’s race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectional orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class.

At Caesars Digital, We Don’t Just Play the Game — We Set the Standard.

As a proud part of Caesars Entertainment, the world’s premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and industry excellence.

We believe every Team Member should be treated like royalty because We Are All Caesars. This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers.

From cutting-edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we’re building something extraordinary. And we want you to be part of it.

• Ready to make your mark on the Empire?
• Explore our open roles and discover how you can help shape the future of gaming.
• Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars.