Marketing and Communications Lead

• Develop and implement a comprehensive marketing and corporate communications strategy aligned with the business' growth objectives.
• Collaborate cross-functionally (Revenue, Product, Sales Ops, and Logistics) to deliver go-to-market plans for new product launches and regional expansions.
• Lead market research and customer insights initiatives to identify emerging trends, target audiences, and growth opportunities.
• Translate competitive analysis and brand positioning into actionable strategies and campaigns.

• Create and manage marketing budgets and campaign calendars.
• Oversee the design, production, and distribution of all offline materials; flyers, banners, stickers, merchandise ensuring brand consistency.
• Plan and execute in-person promotions, retail activations, and field marketing campaigns across branches and target states.
• Set up, monitor, and optimize performance-driven digital advertising campaigns on Facebook, Instagram, and Google Ads.
• Ensure all product and promotional content across websites, social platforms, and retail touchpoints are accurate and engaging.

• Lead content strategy and development, including social media, digital storytelling, PR, and email marketing.
• Align communication across teams and customer-facing channels to ensure unified brand voice and messaging.
• Manage relationships with creative agencies, media outlets, and distribution partners.
• Produce high-impact communications materials for internal and external use; including press releases, brochure, product catalogue, flyers, campaigns, newsletters, and announcements.

• Manage the marketing team’s day-to-day activities, schedules, and professional development.
• Develop and track KPIs and OKRs to measure campaign ROI, brand performance, and team effectiveness.
• Report regularly to executive leadership on marketing performance, insights, and improvement opportunities.
• Ensure all marketing and promotional activities comply with legal and regulatory standards relevant to the tobacco accessory industry.

Requirements

• Bachelor's degree in business administration, Marketing, or related field.
• Proven track record in sales and marketing, with a focus on consumer products.
• Strong understanding of the tobacco industry is a plus, including regulations, trends, and consumer behavior.
• 5+ years of experience in marketing, brand management, or communications preferably in retail, FMCG, or lifestyle sectors.
• Proven ability to lead cross-functional teams and manage agency/vendor relationships.
• Strong creative instincts with a commercial mindset and analytical orientation.
• Hands-on experience managing digital marketing and offline activations.
• Excellent verbal and written communication skills.
• Highly organized, proactive, and able to thrive in a fast-paced, entrepreneurial environment.

Benefits