Social Media Director, Good Housekeeping

Social Media Director, Good Housekeeping Overview (Why This Role?)

Good Housekeeping is seeking a strategic, creative, and data-driven Social Media Director to lead the brand’s presence across platforms and drive meaningful audience engagement and growth. Reporting to the Editor-in-Chief, this role will shape the future of Good Housekeeping’s social identity, overseeing innovative strategies that strengthen the brand, expand its reach, and foster deep connections with both loyal readers and new audiences.

About Hearst Magazines (Why Us?)

Hearst Magazines’ portfolio of more than 30 iconic brands in the U.S.—including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, and Popular Mechanics — inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 130 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, we make media and products that move people across all platforms. We are a global media company that publishes nearly 200 magazine editions and 175 websites around the world—and together, we are shaping what’s next.

Key Responsibilities (What You’re Doing)

• Lead social media strategy and execution across platforms, including Instagram, TikTok, Facebook, X, Pinterest, and emerging channels.
• Oversee day-to-day social publishing, ensuring all content reflects the brand’s voice, editorial mission, and visual identity.
• Manage, mentor, and support the social media team to deliver best-in-class content and measurable results.
• Develop innovative, social-first campaigns and franchises to support editorial tentpoles, brand initiatives, membership programs (GH+), newsletters, and branded content.
• Partner with editorial, video, and creative teams to package content for maximum performance and resonance on each platform.
• Translate analytics and performance insights into actionable strategies that drive growth, engagement, and conversions.
• Experiment with new formats, trends, and tools to keep Good Housekeeping at the forefront of digital innovation.
• Represent social interests within cross-departmental conversations, ensuring strategies align with brand and business objectives.
• 7+ years of professional experience in social media strategy, ideally within media, lifestyle, or consumer brands.
• Proven track record of growing and engaging audiences across multiple social platforms.
• Deep expertise in platform best practices, analytics tools, and emerging trends.
• Strong editorial sensibility and storytelling ability with a knack for adapting content across formats.
• Experience managing and mentoring teams in fast-paced, collaborative environments.
• Passion for Good Housekeeping’s mission and audience, with the ability to balance editorial integrity and business priorities.
• Creative thinker who is both strategic and execution-focused, able to manage high-visibility projects with clarity and impact.
• This position is based in New York City with a hybrid schedule (in office 3 days per week).
• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

Qualifications (What We’re Looking For) Benefits (What We Offer)

The base salary for this role is between $116,000 - $140,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

Hearst is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.