Product Marketing Manager - Prescription Go-To-Market

We're looking for a Consumer Product Marketing Manager, specializing in prescription optical products, to join our growing product marketing team and support a global audience. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts that drive awareness and adoption, and working cross-functionally with partners throughout the company. This Product Marketing Manager will have experience in the prescription optical industry, analytics, consumer insights, and product commercialization in B2C contexts.Product Marketing Manager - Prescription Go-To-Market Responsibilities

Work with internal and external partners to optimize the prescription smart glasses customer experience and drive product adoption

Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fit

Create go-to-market (GTM) strategy to drive product adoption and engagement

Identify market strategy and target audiences, develop product positioning, pricing, and placement, inform forecasting with data and insights, and collaborate across cross-functional teams (marketing, sales, communications, partnerships, etc) to achieve launch goals

Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels

Serve as the subject matter expert on prescription wearer and channel needs and mindsets

Manage prescription product claims, content, and pricing in B2C and B2B contexts, and for wearers with and without insurance

5+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields

Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategies

Experience analyzing data and translating to insights that support product development and go to market strategies

Experience executing on initiatives within a measurable and data-driven framework

Experience leading implementation of complex product or service offerings

Experience working with technical partners to translate between technical and consumer languages

Experience collaborating with external vendors and partners

Bachelor's degree

Experience working in a fast-paced dynamic environment, identifying and escalating issues early and often

Interest and understanding of Virtual and Mixed Reality

MS/MBA degree

Minimum QualificationsPreferred Qualifications For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$128,000/year to $186,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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