SEO Strategy Lead

Meta's mission is to empower people to build community and bring the world closer together. As part of this mission, the SEO Strategy Lead will enhance our web marketing footprint globally. As SEO Strategy Lead, you will be responsible for increasing search visibility, traffic, and conversions across Meta's B2B and B2C web properties. You will lead and manage a team of SEO specialists, collaborating with various cross-functional teams and leaders to integrate SEO practices across all Meta products and apps.SEO Strategy Lead Responsibilities

Develop and execute SEO (Search Engine Optimization) strategies to boost search visibility and drive traffic

Lead, mentor, and manage a team of SEO specialists, fostering a collaborative and open environment

Conduct keyword research and prioritize opportunities for growth

Manage domain migrations and cross sites interlinking strategies for Meta

Collaborate with product and web teams to apply SEO best practices

Partner with Data Science and Marketing Analytics to refine measurement frameworks

Stay informed on industry trends, search engine updates, and AI (Artificial Intelligence) impacts

Conduct competitors analyses and market research to identify trends

10+ years of experience in SEO for high-traffic, competitive web properties

3+ years of experience with team leadership and people management

Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative, etc.) to drive business results

Experience using data to inform strategy and communication, and to develop meaningful go-to-market approaches that drive business outcomes

Expertise in on-page, off-page, technical, and content SEO

Experience with website migration and multilingual sites

Proficiency in SEO tools and web analytics

Bachelor’s Degree

Demonstrated experience creating data-driven narratives

Experience with HTML, CSS, and Single-Page Applications

Leadership experience with a focus on mentorship

Basic SQL knowledge

Minimum QualificationsPreferred Qualifications For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
US$150,000/year to US$211,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.