Growth Marketing Manager LATAM

We are seeking an experienced LATAM Growth Marketing Manager to lead and execute data-driven marketing strategies that drive user acquisition, engagement, and revenue growth at scale. This role will focus on optimizing paid social and digital marketing campaigns, leveraging analytics and experimentation to maximize return on ad spend (ROAS), ROI, and overall marketing impact.Growth Marketing Manager LATAM Responsibilities

Develop and execute full-funnel marketing campaigns across paid social, search, and other digital channels to drive acquisition, retention, and investment growth

Analyze campaign performance data to identify growth opportunities and optimize marketing spend for maximum efficiency

Explore and experiment with new growth tactics and channels with an eye on Customer Acquisition Cost (CAC), Lifetime Value (LTV), and scalability

Closely monitor daily campaign operations and performance metrics, providing actionable recommendations for real-time optimization and troubleshooting as needed

Collaborate cross-functionally with product marketing, marketing operations, research, and creative teams to align marketing strategies with business goals

Manage budgets and forecast marketing performance to meet or exceed growth targets

Actively manage campaign budgets, adjusting channel allocation and spend based on in-flight performance data and business priorities

Stay current with industry trends, tools, and best practices to continuously improve marketing effectiveness

Partner with analytics and data science teams to develop measurement frameworks and attribution models

10+ years of experience in performance marketing, growth marketing, or digital marketing roles

Proven track record of driving scalable user acquisition and growth through paid media

Demonstrated experience in using data to inform decisions and optimize campaigns

Familiarity with A/B testing, experimentation, and marketing analytics platforms

Experience with marketing platforms and marketing automation tools

Experience managing cross-functional projects and collaborating with broad teams

Experience of effectively communicating new concepts and ideas to a broad range of partners and stakeholders, on a regular basis

Experience in B2B or B2C marketing within the technology, retail, or digital advertising industries

Experience of solving complex problems and embracing ambiguity to drive innovative and impactful solutions

Knowledge of regional markets and digital advertising landscapes

Demonstrated experience in communication, stakeholder management, and presentation skills

Demonstrated experience of working within cross-functional teams, with awareness of the needs and perspectives of others

Minimum QualificationsPreferred QualificationsAbout Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.


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