Director, Consumer Website Marketing

The Director of Consumer Website Marketing will lead and oversee all web marketing initiatives across Meta’s consumer-facing properties. This leadership role requires a strategic mindset to drive growth through SEO and other key marketing levers across multiple verticals including commerce, brand and corporate foundations. The ideal candidate will demonstrate proven leadership and team management capabilities, fostering collaboration and innovation. This is a full-time position based in North America.Director, Consumer Website Marketing Responsibilities

Lead the Development and Execution of Web Marketing Strategies: Craft and implement multifaceted web marketing strategies to solidify and enhance Meta’s online presence

Team Management and Mentorship: Guide and empower a team of marketing professionals, including the SEO Manager and Commerce Lead, ensuring alignment with Meta’s overarching business objectives

Data-Driven Decision Making: Utilize comprehensive analytics to evaluate the effectiveness of web marketing strategies, ensuring decisions are informed by robust data insights

Cross-Functional Collaboration: Strengthen collaboration with senior leadership and cross-functional teams, ensuring marketing initiatives are synchronized with product development and corporate goals

Drive SEO and Commerce Innovation: Spearhead innovative SEO and commerce web marketing initiatives that push the envelope in consumer engagement and market penetration

Bachelor’s Degree

15+ years of experience in web marketing or a related field

5+ years of experience in people management

Experience managing, mentoring, and developing high-performing teams towards achieving ambitious goals

Demonstrated analytical skills and strategic thinking capabilities are crucial for driving web marketing success

Experience leading web marketing efforts for a comprehensive digital platform

Advanced degree (MBA or equivalent)

Demonstrated knowledge of SEO, SEM, social media, and content marketing best practices

Demonstrated communication and organizational skills with a pronounced focus on strategic planning and execution

Minimum QualificationsPreferred Qualifications For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$236,000/year to $306,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.