Director of Paid Media

About Rocket Clicks

At Rocket Clicks, we specialize in helping Family Law Firms grow their business through digital marketing. We are not just an agency - we’re a long-term growth partner. Our team thrives on solving challenges, driving measurable results, and building trusted client relationships.

We believe that how we work matters just as much as what we deliver. Our culture is rooted in six core values:

• Proactive – We anticipate opportunities and act before problems arise.
• Disciplined – We remain focused and committed to excellence.
• Candid – We communicate clearly and directly.
• Empathetic – We understand and respect the perspectives of others.
• Accountable – We take ownership of results, good or bad.
• Results-Oriented – We focus on outcomes, not busyness.

If these values resonate with you, you’ll feel right at home at Rocket Clicks!

The Ideal Candidate

You’re the kind of leader who gets fired up seeing strategy turn into measurable impact. You don’t just run ads — you build engines that fuel growth. You’ve spent years mastering Google Ads, Meta, and other platforms, but what really drives you is watching great campaigns create real results for real businesses.

You’re equal parts strategist and coach — the one who sees patterns in the data and potential in the people around you. You love helping specialists level up, spotting what’s working (and what’s not), and finding ways to make every campaign smarter, faster, and more profitable.

You’re proactive by nature — when something feels off, you dig in and fix it before anyone else even notices. You believe transparency and accountability are how great teams build trust. And when it comes to performance, you don’t just want to hit goals — you want to redefine what’s possible.

Position Summary

We are seeking a visionary and results-oriented Paid Media Director to lead our paid advertising strategy and execution. The ideal candidate will be a strategic leader with deep expertise in managing scaled, multi-channel paid media campaigns. This role is responsible for the overall performance of all paid advertising efforts, ensuring they align with business objectives, drive customer acquisition, and maximize return on investment (ROI).

The Paid Media Director will oversee strategy, performance, and delivery across all paid channels for Rocket Clicks’ Family Law Firm clients. You’ll collaborate closely with Account Managers, Revenue Operations Strategists, and Project Managers within service pods to ensure campaigns are executed efficiently, margins are protected, and client objectives are consistently met.

As the subject matter expert in paid advertising, you will guide channel strategy, define standards for quality, and develop processes that enable scale. Your leadership ensures that every campaign not only performs—but contributes meaningfully to the growth and profitability of both our clients and the agency.

Key Responsibilities & Objectives

Strategic Leadership

• Define the vision, direction, and goals for Rocket Clicks’ Paid Media service line.
• Translate business objectives into measurable paid media strategies tailored for Family Law Firms.
• Identify emerging trends and tools, ensuring Rocket Clicks remains at the forefront of PPC and social innovation.
• Team Management & Development
• Lead, mentor, and grow a team of Paid Media Managers, fostering accountability, learning, and results.
• Develop and maintain training materials, playbooks, and SOPs to ensure service consistency and scalability.
• Conduct regular performance reviews and align goals with agency and department KPIs.
• Partner with Project Managers to ensure resource allocation supports profitability and workload balance.
• Define the vision, direction, and goals for Rocket Clicks’ Paid Media service line.
• Translate business objectives into measurable paid media strategies tailored for Family Law Firms.
• Identify emerging trends and tools, ensuring Rocket Clicks remains at the forefront of PPC and social innovation.
• Lead, mentor, and grow a team of Paid Media Managers, fostering accountability, learning, and results.
• Develop and maintain training materials, playbooks, and SOPs to ensure service consistency and scalability.
• Conduct regular performance reviews and align goals with agency and department KPIs.
• Partner with Project Managers to ensure resource allocation supports profitability and workload balance.

CrossFunctional Collaboration

• Work closely with Account Managers to ensure paid media initiatives align with client goals and budgets.
• Collaborate with Strategists to integrate paid campaigns into holistic marketing plans.
• Provide data-driven insights to inform broader client strategies and improve decision-making.
• Work closely with Account Managers to ensure paid media initiatives align with client goals and budgets.
• Collaborate with Strategists to integrate paid campaigns into holistic marketing plans.
• Provide data-driven insights to inform broader client strategies and improve decision-making.

Operational Excellence

• Maintain strong quality control standards across all campaigns.
• Monitor delivery metrics to identify risks, inefficiencies, or optimization opportunities.
• Continuously improve reporting frameworks and ensure clear visibility into campaign performance.
• Leverage AI-driven tools and automation to enhance campaign optimization, streamline reporting, and improve decision-making efficiency across all paid media channels.
• Maintain strong quality control standards across all campaigns.
• Monitor delivery metrics to identify risks, inefficiencies, or optimization opportunities.
• Continuously improve reporting frameworks and ensure clear visibility into campaign performance.
• Leverage AI-driven tools and automation to enhance campaign optimization, streamline reporting, and improve decision-making efficiency across all paid media channels.

Client Impact

• Represent Paid Media performance in client meetings, QBRs, and strategic planning sessions.
• Ensure clients clearly understand the business impact of their campaigns.
• Proactively identify opportunities for growth, upsell, or optimization.
• Represent Paid Media performance in client meetings, QBRs, and strategic planning sessions.
• Ensure clients clearly understand the business impact of their campaigns.
• Proactively identify opportunities for growth, upsell, or optimization.

Success Metrics (Kpis)

• Client ROI / ROAS Performance – Campaigns consistently meet or exceed ROI benchmarks.
• Portfolio Profitability – Paid media accounts maintain healthy margins and delivery efficiency.
• On-Time, On-Budget Delivery – Work is executed according to agreed timelines and scope.
• Team Development & Retention – Specialists grow in capability and remain engaged.
• Client Retention & Satisfaction – Paid media contributes to overall account health and renewals.

What It Takes To Succeed In This Role

To thrive as a Paid Media Director at Rocket Clicks, you’ll bring a strong mix of strategic vision, operational discipline, and people leadership. The core competencies we’re looking for include:

• Strategic Thinking & Business Acumen – Ability to connect channel performance with broader business goals.
• Analytical & Data-Driven Decision Making – Skilled in interpreting data and using insights to guide optimization.
• Leadership & Team Development – Builds, mentors, and inspires high-performing teams.
• Clear & Candid Communication – Translates complex insights into actionable guidance for clients and teammates.
• Proactivity & Accountability – Anticipates challenges, takes ownership, and follows through with measurable results.

Education

• Bachelor’s degree in Marketing, Business, Analytics, or related field required.
• Advanced certifications in Google Ads, Meta Ads, or other paid media platforms preferred.

Experience

• 7+ years of experience managing paid media campaigns, ideally within a digital marketing or agency setting.
• Proven track record of delivering profitable performance for multiple client accounts.
• 3+ years in a leadership or management role overseeing teams of specialists.
• Deep understanding of PPC, social, programmatic, and local service advertising.
• Hands-on experience with tools such as Google Ads, Meta Business Manager, and Google Analytics.
• Familiarity with legal or Family Law Firm marketing is a strong plus.

Benefits

• Unlimited PTO & Sick Leave
• Medical Insurance (including FSA & HSA Options)
• Dental Insurance
• Vision Insurance
• 401(k) (with a company match)
• Life Insurance
• Long-term Disability
• Short-term Disability

Schedule: Monday to Friday 8-5 CST

Work Location: RemoteUS