Manager, Content Development

Job Title: Manager, Content Development

Reports To: Director, Marketing Communications

Location: Columbia, MD (Hybrid)

Position Summary:

The Manager of Content Development at Ambu North America leads a multidisciplinary team of designers, multimedia specialists, and editorial/copy creators. This role manages the full content creative process - from concept development to downstream execution - ensuring our content is bold, effective, customer-centric, and aligns with strategic objectives, brand identity, and corporate/global regulatory guidelines. The candidate will be responsible for delivering best-in-class content in a fast-paced, high-volume environment, while working to develop new, and continuously improving processes for team and project performance. This role is an essential part of our US downstream marketing organization that works with multiple internal teams to ensure content deliverables resonate with our customers, drive product adoption, and support business goal attainment.  

Essential Functions and Responsibilities

• Oversee the development and execution of engaging and high-quality content in various formats for various channels designed to support business goals and brand building, including; copy and editorial, graphic design, and multimedia production
• Lead, develop, and inspire a high-performance team of content developers operating in a fast-paced, high-growth, tight-deadline commercial environment
• Foster a collaborative and creative environment that encourages innovation and best-in-class content, alongside a cross-functional team of Ambu North America downstream marketing and the larger commercial organization
• Develop advanced/new content creation processes, strategies, and standards suitable to meeting the quality, deadline, and efficiency needs of the content calendar of a scaling, high-growth commercial organization
• Develop and provide data-centric monthly and quarterly performance reporting on content with KPIs from industry standards/comparables to internal benchmarks and business goals
• Drive a creative “continuous improvement” loop for downstream marketing content to ensure content, materials, messaging and brand story consistently and increasingly resonates with North American target audiences & customer base
• Develop and manage to, the annual budget and strategic plan for the creative content team for inclusion in the larger Marketing Communications and Marketing Organization annual operating plan
• Ensure all creative output adheres to corporate and brand guidelines, internal/external regulatory guidelines, and maintains consistent brand identity across all content
• Serve as the key resource for Adobe Workfront software, optimizing its use for project management, collaboration, and workflow efficiency
• Publish monthly content calendar by franchise describing purpose, channel, and dates
• Provide graphic design and other content development support, when needed
• Other duties as required

Qualifications /Experience

• Bachelor's degree in a creative or related field, certifications and/or specialized degree a plus
• 6-9 years of content marketing, editorial, and/or creative content experience with 3-4 years of managing a high performing team of content developers.
• Proven track record of creating high-impact content across various mediums
• Familiarity with tools that automate content creation, distribution, or optimization
• Working knowledge of Adobe design tools (Photoshop, Indesign, Illustrator)
• Experience working for global organization preferred
• Strategic and creative thinker with the ability to thrive in a fast-paced environment
• Experience with advanced content strategies inclusive of: topic clusters, interactive and immersive content, advanced and LLM SEO, retargeting, and personalization.
• Self-starter with a history of developing processes and collaborating to bring ideas to life.