SEO & Website Content Optimization Specialist

Company Description

OUTsurance has been propelling the South African insurance industry forward for the last 27 years. As leaders in the field, we’re always looking for innovative ways to create digitally-advanced solutions, without losing sight of our human values. Our continued success can be attributed to outstanding employees who set the bar high with their energy and expertise. If you’re keen to grow your career in a vibrant environment with lots of ‘fun’, this could be the career opportunity you’ve been looking for.

What do you get OUT? 

• OUTsurance has been voted Top Employer South Africa since 2022.  Our people vision is to be a great company to work for where you always get something OUT.

We offer our employees

• A winning, fun and inclusive company culture that embraces diversity.
• Great Rewards and Recognition programs.
• Benefits (Medical Aid, Pension fund, Group life and Disability benefits)
• Growth opportunities (we hire talent, train skill and promote values driven leaders from  within)
• Wi-Fi on campus  and Emergency Panic-Assist through the OUTsurance app
• Employee wellness programs: Free Counselling, Legal Advice and Financial Coaching for you and your members of household.
• A chance to give back (Staff Helping SA OUT-volunteer program) and much more.

Job Description

We are seeking a forward-thinking and detail-oriented SEO & Website Content Optimization Specialist to lead our organic growth initiatives. This role blends technical SEO and GEO strategy, and AI-driven search optimization. The ideal candidate will have a strong grasp of search engine mechanics, structured content, and performance analytics, with the ability to implement and manage SEO and GEO strategies that improve discoverability and user experience across our digital properties.

Key Responsibilities

SEO Strategy & Technical Execution

• Conduct keyword and intent research, including AI-generated queries and semantic search trends.
• Perform technical SEO audits and implement on-page improvements (e.g., metadata, internal linking, page speed).
• Optimize website content for traditional search engines and AI-powered tools (e.g., Google SGE, Bing Copilot, ChatGPT).
• Implement structured data and schema markup to enhance discoverability.
• Monitor and resolve crawl errors, broken links, and indexing issues.
• Collaborate with developers to implement technical SEO and UX best practices.

Website Content Strategy& Website Management

• Develop and execute content strategies focused on website performance with SEO and AI content consumption trends.
• Create and optimize content for clarity, structure, and AI summarization (e.g., voice search, featured snippets).
• Manage website updates via CMS platforms (e.g., WordPress, Episerver).
• Collaborate with content creators and designers to ensure all content aligns with SEO and GEO best practices and technical requirements. Backlink Outreach & Authority Building
• Develop and execute backlink acquisition strategies.
• Identify and engage with relevant websites, blogs, and influencers.
• Track and report on backlink performance and domain authority improvements.

AI & Search Innovation

• Stay current with developments in AI search (e.g., Google SGE, AI Overviews).
• Experiment with prompt engineering and AI content tools to enhance productivity.
• Educate internal teams on AI-friendly content practices and evolving search behaviors.

Data Analysis & Reporting

• Use tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog to track performance.
• Build and maintain dashboards and reports in Excel or Google Sheets.
• Provide actionable insights based on data analysis to inform strategy.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in SEO and content marketing.
• Proficiency with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Screaming Frog).
• Strong writing and editing skills with an understanding of content structure and clarity.
• Experience with CMS platforms and technical SEO implementation.
• Strong working knowledge of Excel (pivot tables, formulas, data visualization).
• Awareness of how AI tools (e.g., ChatGPT, Gemini, Claude) influence content discovery.

Preferred

• Google Analytics or SEO certification.
• Experience optimizing content for AI-driven search engines and voice assistants.
• Familiarity with HTML/CSS basics.
• Experience with AI content tools (e.g., Surfer SEO, Clearscope, Jasper, Frase).
• Understanding of E-E-A-T in the context of AI ranking systems.
• Familiarity with marketing automation tools and CRM platforms.

Key Competencies

• Strategic and analytical thinking
• Adaptability to emerging technologies
• Clear and structured communication
• Curiosity and continuous learning
• Collaboration and cross-functional teamwork
• Attention to detail and data-driven decision-making

Additional Information

An ideal candidate will be able to align their personal work values to the OUTsurance values of Awesome Service, Dynamic, Honest, Human, Passionate and Recognition.

In accordance with OUTsurance Insurance Company Ltd Employment Equity goals, preference will be given to individuals who meet the job requirements and are from the various designated groups.