Senior Marketer, Creators HubSpot Media

Pos-29712

*Please Note: The Application Deadline Is Monday, October 13 At 5pm Et

Overview

Join HubSpot's established Creator Program and help shape the future of B2B influencer marketing. For over 4 years, the HubSpot Creator Program has invested in independent creators and publishers, partnering with top voices across podcasting, YouTube, newsletters, and social media. We believe in collaborating with leading B2B creators not just as brand sponsors, but as true media partners.

Our current roster includes influential creators like Sam Parr from My First Million, Ali Abdaal, Leanne Elliott, Matt Wolf, Sonia Thompson, and many more. While we have a dedicated team managing always-on partnerships, we're seeking a strategic marketer to establish and execute multichannel campaigns for key moments throughout the year.

What You'Ll Do

Strategic Campaign Planning

• Quarterly Business Alignment: Collaborate with HubSpot's Platform, Brand, and Product Marketing teams to understand upcoming large tentpole campaigns.
• Campaign Development: Lead kickoff calls, establish comprehensive campaign briefs, and partner with the creator team to develop strategic media plans.
• Creator Strategy: Identify and recommend top creators to help achieve campaign objectives and reach target audiences.
• Integrated Planning: Develop comprehensive campaign and content strategies encompassing social posts, newsletter sponsorships, and YouTube sponsorships.

Stakeholder Management & Execution

• Presentation & Approval: Present strategic plans to internal stakeholders for feedback and approval
• Campaign Execution: Work alongside the creator team/agency partner to execute approved strategies, including campaign briefs, messaging guides, creative briefs, media plans, and measurement frameworks
• Partnership Management: Secure creator partnerships, maintain creator accountability for deliverables, and ensure all influencer content aligns with campaign strategy and brand guidelines

Performance & Reporting

• Campaign Analysis: Monitor and report on overall campaign performance
• Stakeholder Communication: Provide comprehensive 7-day and 30-day wrap reports to key stakeholders

Campaign Focus Areas

You'Ll Support High-Visibility Campaigns Including:

• HubSpot product launches
• Major events like Inbound
• Strategic product partnerships with brands like OpenAI, Canva, Google Workspace, and others.

What We'Re Looking For

Experience & Background

• [REQUIRED] 5+ years of marketing experience with a focus on influencer marketing or agency account management
• [REQUIRED] Agency experience: Must have experience running end-to-end influencer marketing campaigns
• [REQUIRED] Ad Buying experience: Must have experience negotiating rates with creators
• Account management background with proven ability to manage multiple stakeholders and complex campaigns

Skills & Expertise

• [REQUIRED] Strong communication skills (this is a client-facing role)
• B2B Knowledge: Deep understanding of the B2B space and audience is a plus
• Strategic Thinking: Ability to develop and present strategic recommendations to senior stakeholders
• Communication Excellence: Outstanding writing, relationship building, and presentation skills
• Leadership Presence: Confidence to "run a room" and guide strategic discussions
• Industry Engagement: Active consumer of industry podcasts, newsletters, and B2B content; engaged with B2B audiences on LinkedIn
• Proactive & Accountable: Self-starter who takes ownership and drives results
• Collaborative: Strong team player who works effectively across departments
• Passionate About New Media: Genuine interest in creator economy and emerging media formats

Manages Ambiguity

Role Characteristics

This position combines three key functions:

• Account Management: Managing creator relationships and stakeholder expectations
• Strategic Planning: Developing comprehensive campaign strategies and media plans
• Campaign Strategy: Executing integrated marketing campaigns across multiple channels

Team Support

You'll be supported by a team that provides:

• Data analysis and campaign measurement
• Creator sourcing and research
• Operational support for campaign execution (contracts, comms, documentation)

Why This Role Matters

This is a high-visibility position working with multiple stakeholders across HubSpot. You'll have the opportunity to shape how we approach influencer marketing at scale, working with some of the most influential voices in B2B while supporting major company initiatives and product launches.

If you're a seasoned marketer who thrives in a fast-paced environment and is passionate about the intersection of marketing and creator partnerships, we'd love to hear from you.

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:$92,000—$138,000 USD

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About Hubspot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers. 

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

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