Director of Merchandising - Women's

Why Join Alo?

Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

Overview

The Director of Merchandising is responsible for leading the Design led merchandising strategy, assortment planning, product lifecycle management, price structures, and in-store/online presentation to drive revenue growth and maximize profitability. The Director of Merchandising will mentor and guide a high functioning team while partners closely with Design, Buying, Planning, Marketing, Supply Chain, Digital and Retail teams to ensure a compelling, consumer-centric product offering that aligns with the ALO brand identity.

Responsibilities

• Develop and execute the merchandising line plan, seasonal strategies, and product assortments that support business goals.
• Lead assortment planning, pricing strategy, and product selection to maximize sales and margin.
• Analyze sales, customer insights, and market data to inform product decisions and future opportunities.
• Drive go-to-market strategies including line reviews, product presentations, and seasonal launch planning.
• Oversee product lifecycle management.
• Collaborate with Buying during weekly business reviews
• Monitor competitive landscape and industry trends to identify growth opportunities.
• Lead, mentor, and develop a high-performing merchandising team.
• Partner with Marketing to ensure product storytelling and presentation align with merchandising strategies.
• Ensure visual merchandising standards and digital merchandising strategies maximize customer engagement and conversion.
• Quarterly presentations to leadership, as well as quarterly all hands product presentations

Qualifications

• Bachelor’s degree in Business, Merchandising, Marketing, or related field
• 12+ years of progressive merchandising experience, including leadership roles.
• Strong presentation skills
• Strong business acumen with proven track record of driving revenue and profitability.
• Expertise in assortment planning, product strategy, and consumer insights.
• Excellent analytical skills with the ability to interpret data and trends into actionable strategies.
• Strong leadership and team management capabilities.
• Excellent communication and cross-functional collaboration skills.
• Experience in retail, fashion, consumer goods, or e-commerce strongly preferred.
• Strategic and entrepreneurial mindset.
• Strong sense of product, brand, and customer.
• Data-driven decision making with creative problem-solving skills.
• Ability to thrive in a fast-paced, dynamic environment.

The base salary range for this position is $170,000-$190,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.

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