Product Marketing Manager

If you're into online shopping (who isn't these days?), chances are you've crossed paths with Yotpo. We're all about eCommerce retention—helping brands of every size turn one-time shoppers into lifelong customers. 

Think loyalty programs and reviews—it's what we do best. Plus, we've got more tricks up our sleeve.

With teams spread across the globe—from the US and Canada to the UK, Israel, Bulgaria, and Australia—we're growing fast. Our main mission? Delivering cutting-edge technology that sets new standards in the industry.

Sounds exciting? Then read on, because we’re looking for curious professional talents to be a part of building the future of the e-commerce industry.

At Yotpo, we’re on a mission to help brands create lasting connections with customers in an AI-driven, everywhere-commerce world. Our Marketing team plays a critical role in shaping how we tell our story, bring products to market, and empower brands to grow. As a Product Marketing Manager, you’ll sit at the heart of product, sales, CS, and marketing, driving the narrative of our solutions and influencing both our present and future.

Why Join Us:

• Play a key role in shaping Yotpo’s product roadmap and go-to-market strategy
• Directly impact Yotpo’s success today and our long-term growth
• Develop and own the core messaging that defines our products in the market
• Work at the intersection of Product, Sales, CS, and Marketing, gaining exposure and influence across the business
• Represent Yotpo externally through webinars, industry events, and thought leadership opportunities

Key Responsibilities:

• Conduct research on competition, products, and shopper behavior to uncover insights and opportunities
• Define and own product positioning, messaging, and value propositions to drive differentiation
• Create and deliver compelling content such as case studies, videos, presentations, and website copy
• Partner with Product Managers and go-to-market teams to influence roadmap decisions and enable successful launches
• Ensure messaging consistency across sales, customer success, partners, and marketing channels

Required Skills:

• 3+ years of experience in product marketing, or a related high-tech role
• Strong analytical and creative thinking skills, with the ability to turn insights into compelling strategies
• Exceptional writing skills with a storytelling mindset
• Highly detail-oriented with excellent organizational skills
• Strong presentation and communication skills, with the confidence to influence stakeholders
• Technical aptitude and the ability to quickly learn and explain complex products
• Bachelor’s degree or equivalent experience

Preferred Qualifications (Nice To Have):

• Experience in SaaS or eCommerce industries
• Familiarity with B2B marketing or martech solutions
• Experience in a fast-growing tech startup environment

Our Team Culture:

The Marketing team is fun, energetic, and highly collaborative, working closely with many stakeholders across Product, Sales, and Customer Success. We thrive in a dynamic environment, embrace creativity, and embody Yotpo’s values of teamwork, innovation, and impact.

If you don’t meet 100% of the qualifications outlined above, that’s okay! We believe in hiring people, not just skills. If you have a passion to learn and are excited about eCommerce and technology, then we want to hear from you.

About Yotpo Us:

• 100% coverage of employee medical premiums; 90% coverage for dependent/family premiums.
• 100% coverage of employee dental + vision premiums.
• Comprehensive life and disability insurance.
• Flexible Time Off (FTO) policy, sick time, and paid holidays.
• Equity in options.
• Company sponsored 401K matching.
• Pre-tax Commuter and Healthcare benefits.
• Comprehensive paid leave for new parents and Dependent Care FSA.
• Individualized career development, rewards and recognition.
• Wellness and philanthropic programming and events.
• We are now working in a hybrid capacity, going into the office 4 days per week.

Yotpo’s employee-centric culture has consistently earned us coveted spots on Built In’s Best Places to Work lists in both NYC and Austin over the years. Directly inspired by employee feedback, we create opportunities to bring our teams together. Yotpo programming includes team events, educational fireside chats, end of year celebrations, affinity groups and partnerships.

Yotpo is for everyone, and we’re committed to anti-racist work. We welcome and employ people regardless of race, color,  gender identity, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer,  a place where your voice is heard and your perspective is encouraged. Come join us and help us build a global company where we're all proud to belong.

Base Salary $105,000-115,000

Base salary ranges are determined by multiple factors unique to each candidate, including skills and local market benchmarks.

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