Verafin - Marketing Manager - International FRAML Product

Are you ready to be part of a dynamic and innovative company that's revolutionizing Financial Crime Management? At Nasdaq Verafin, we're not just industry leaders; we're trailblazers in providing cutting-edge, cloud-based solutions for financial institutions. We’re creating the world’s most effective financial crime fighting network!  

We are seeking a talented Marketing Manager for our International FRAML Product! Marketing Managers are the marketing organizations representative on empowered teams that work cross-functionally with key stakeholders across product, marketing and sales, to plan, design and manage data-driven GTM plans that achieve revenue goals.  

Role Responsibilities

• Drive the successful GTM Plan for Nasdaq Verafin’s FRAML (fraud detection and anti-money laundering) product into international markets.  
• Collaborate with Product Marketer to take the GTM strategy from Product Marketing & Product Management and document and manage a GTM plan, including:  

• Pre-Launch Activities

• Launch Timeline for Product  

• Post-Launch Ongoing Engagement

• Deliver to Marketing organization proposed GTM plans with the business objectives, revenue targets, timelines, and potential marketing tactics associated with the FRAML product 
• Collaborate with marketing organization to turn the GTM plan into marketing plans, campaigns, and content strategy  
• Collaborate with sales solutions specialist to get insights into how to best reach and engage their intended audience(s)  
• Responsible for managing and maintaining the FRAML International GTM plan, and results for each region in their purview, across prospect audiences  
• Accountable to the FRAML International Product Owner for the progress of their marketing targets, as the empowered teams’ marketing representative  

  Key Deliverable:

  Daily Activities:

  Essential Skills & Qualifications​  
• Go To Market Plan for FRAML International, with iteration plans to achieve results of the business unit  
• Manage deliverables to ensure execution timing as per strategy, and removing/escalating roadblocks 
• Gathering results and soliciting feedback from team to maintain plans  
• Updating and maintaining each of their GTM plans, including :
• Business objectives and results  
• Assessing results by audiences, segments, launch phases, timeline, and activities  
• Pre-Launch, Launch, Post Launch Activities  
• Capture feedback from stakeholders to iterate and refine launch plans  
• Work with marketing on optimizing performance of activities  
• Work with sales on feedback from calls, events, pitches, etc.  
• Work with marketing to pitch and prioritize their work
• Expertise in marketing tactics and best practices  
• Multi-region experience for product launches   
• Exceptional project management skills  

• Results-Driven Focus

• Collaborative working style in strong relationships across the business  
• Go To Market Plan for FRAML International, with iteration plans to achieve results of the business unit  
• Manage deliverables to ensure execution timing as per strategy, and removing/escalating roadblocks 
• Gathering results and soliciting feedback from team to maintain plans  
• Updating and maintaining each of their GTM plans, including :
• Business objectives and results  
• Assessing results by audiences, segments, launch phases, timeline, and activities  
• Pre-Launch, Launch, Post Launch Activities  
• Capture feedback from stakeholders to iterate and refine launch plans  
• Work with marketing on optimizing performance of activities  
• Work with sales on feedback from calls, events, pitches, etc.  
• Work with marketing to pitch and prioritize their work
• Expertise in marketing tactics and best practices  
• Multi-region experience for product launches   
• Exceptional project management skills  

• Results-Driven Focus

• Collaborative working style in strong relationships across the business  
• Manage deliverables to ensure execution timing as per strategy, and removing/escalating roadblocks 
• Gathering results and soliciting feedback from team to maintain plans  
• Updating and maintaining each of their GTM plans, including :
• Business objectives and results  
• Assessing results by audiences, segments, launch phases, timeline, and activities  
• Pre-Launch, Launch, Post Launch Activities  
• Capture feedback from stakeholders to iterate and refine launch plans  
• Work with marketing on optimizing performance of activities  

This position can be located in London, UK, and offers the opportunity for a hybrid work environment (at least 3 days a week in office, subject to change), providing flexibility and accessibility for qualified candidates.   

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.