Senior Global Influencer Strategy Lead (Maternity Cover)

Job Description

This fixed-term position (maternity cover) is part of Our LEGO Agency, the internal agency of The LEGO Group and leads our Global Influencer team.  This team is responsible for managing global influencer projects and integrating them into our broader marketing campaigns. Additionally, the team collaborates closely with local influencer teams, in collaboration with our localised hubs, to align global strategies with local insights . The role sits on the leadership team of the Social First Creative and Influencer team, reporting into the Head of Social First Creative and Influencer.  

We are seeking an experienced influencer marketing leader with a strong background in people management and the ability to set global influencer marketing strategies. This role will work in close partnership with our social media team, as well as our PR and Fandom teams, to ensure that influencer collaborations align with The LEGO Group's overarching earned media strategy. 

Key Responsibilities:

• Lead the Global Influencer Marketing Team within The LEGO Group’s internal agency, including managing a team of five members. 
• Work closely with Our LEGO Agency’s creative teams to develop best-in-class creator briefs, that lead to excellent creator content.  
• Set the direction for The LEGO Group’s global influencer strategy and collaborate with creative and channel teams to effectively integrate influencers into global campaigns. 
• Act as a people leader, overseeing and support the team in executing influencer marketing campaigns from start to finish, both internally and with external partners. 
• Liaise with local influencer leads through our regional influencer leads to implement the global-to-local influencer strategy. 
• Collaborate with other channel owners and our strategy and creative teams to develop integrated marketing plans. 
• Own and optimize our global influencer marketing processes, including the utilization of our creator database tool. 
• Serve as a key member of the Social First Creative and Influencer Leadership team, setting direction for the wider department at large.  

Desired Skills And Experience:

Essential:

• Proven track record in influencer marketing and social media, with clear examples of developing and delivering influencer marketing strategies. 
• Exposure to people management, with examples of guiding, mentoring, or managing others. 
• A strong passion for collaboration and working with a range of stakeholders. 
• A comprehensive understanding of influencer measurement metrics. 
• A proven commitment to diversity and inclusion in influencer marketing. 

Desirable:

• A strong and demonstrated commitment to brand safety and brand governance.  
• Experience working across kids communications, or within a toy brand.  
• Experience in database management and influencer measurement tools. 
• Experience with, and a passion for integrating Influencer work into cross-ecosystem marketing campaigns.  

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

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