Director, Marketing Analytics

When you join Sallie, you become a champion for all students.

Sallie’s Education Services team is a diverse group of growth-obsessed entrepreneurs, data analysts, engineers, and developers with a passion for imagining and building scalable businesses for students and families on their unique journey to-through and immediately after higher education. We’re on a mission to revolutionize how students and their families plan, pay and complete this journey with confidence.  Join a team of seekers, challengers and creative thinkers to change the way students plan for their future for the better.

What You'Ll Contribute

The Director, Marketing Analytics will be responsible for transforming marketing data into insights that drive decision-making, improve performance, and accelerate business growth. This role will be responsible for setting the vision and strategy for our marketing analytics programs, collaborating with teams to ensure a data-driven approach across channels, and continuously providing insights to optimize the digital experience for customers.

What You'Ll Do

• Define and drive the overall marketing analytics vision, aligning metrics, reporting, and analysis with business objectives.
• Own the design and implementation of marketing performance dashboards and scorecards across all channels (paid media, CRM, SEO, digital, content, etc.) providing stakeholders with clear insights into member engagement, retention, cross-domain traffic patterns, and overall site and product performance.
• Oversee advanced analysis of customer behaviors, segmentation, and lifecycle stages to inform targeting and personalization strategies.
• Develop and refine multi-touch attribution models and marketing mix models to measure the ROI of campaigns and inform budget allocation.
• Collaborate with digital product, development, marketing, and data teams to define, implement, and refine metrics & tagging strategies.
• Champion a culture of testing and learning by guiding A/B and multivariate testing strategies.
• Lead data analysis initiatives that inform decision-making, providing strategic recommendations to optimize the digital experience based on insights derived from web behavior, user journeys, and engagement metrics.
• Partner with leadership across Education Services and digital product teams to identify key performance indicators (KPIs) and measure the success of digital initiatives.
• Continuously evaluate and improve event tagging, tracking processes, and reporting frameworks to enhance data accuracy and performance insights.
• Opportunity to lead, mentor, and develop a high-performing team of marketing analytics professionals, fostering collaboration and knowledge-sharing across the Education Services

The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.

What You Have

Minimum education, skills and experience required.

• Bachelor’s degree in Marketing, Statistics, Data Science, Economics, Business, Analytics, or a related field; Master’s degree or MBA strongly preferred
• Deep knowledge of marketing analytics methodologies, including attribution modeling, customer lifetime value (CLV), and cohort analysis
• Advanced proficiency in SQL, knowledge of Snowflake, and experience with data visualization tools like Tableau, Looker, or Power BI
• Expertise in digital analytics platforms such as Heap, Adobe Analytics, or Google Analytics
• Experience with digital marketing platforms such as Hubspot, Meta Ads Manager, Google Ads, Salesforce, or similar
• Strong communication skills with experience influencing executive stakeholders
• Proven ability to manage cross-functional teams and complex data projects in fast-paced environments

Preferred education, skills, and experience.

• 10+ years of progressive experience in marketing analytics, with at least 3–5 years in a leadership role
• Experience with Google Tag Manager (GTM) for tag management and data layer setup
• Experience with Python, R, SAS, or similar for statistical marketing modeling
• Usage of SEO tools such as Google Search Console or Ahrefs

The Americans with Disabilities Act

The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the “essential functions” of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.

Feeling Your Best Helps You Do Your Best:

Our Benefits Take Care Of The Whole You—So You Can Build Your Work Around Your Life (Not The Other Way Around!).

• Competitive Base Salaries

• Bonus Incentives

• Generous PTO, Floating Holidays and 12 Federal Holidays observed
• Support for financial-well-being and retirement 401k with employer match
• Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
• Employer paid short-term/long-term disability and basic life insurance  
• Flexible hybrid working arrangements.
• Paid parental leave and adoption reimbursement programs
• Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware) 
• Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
• Tuition Reimbursement and Family Scholarship Programs
• Career development and training opportunities

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Sallie Mae Is Proud To Be An Equal Opportunity (Eeo) Employer. All Qualified Applicants Will Receive Consideration For Employment Without Regard To Race, Color, Religion, Sex, Gender, Sexual Orientation, National Origin, Age, Genetic Information, Gender Identity, Disability, Veteran Status Or Any Other Characteristic Protected By Federal, State Or Local Law. Click Here To View The U.S. Pay Transparency Policy, Here For Federal Job Applicant Notices, And Here To View The California Employee Privacy Notice.

Reasonable Accommodations Are Available For Applicants With Disabilities In All Phases Of The Application And Employment Process. To Request An Accommodation Please Call (855) 756-2007 And Choose Option 9. All Information You Provide Will Be Kept Confidential And Will Be Used Only To The Extent Required To Provide Needed Reasonable Accommodations.