Insights Analyst

Overview

Generate data-driven insights and leads client’s thinking in how to action/profit from those insights. The Analyst will be responsible for providing actionable analysis of internal and external data sources for our key national customers and be deeply involved in the sales planning process.

Essential Duties And Responsibilities:

• Conducts a broad range of strategic business planning including, but not limited to, category management, space management, product evaluation, promotion planning and evaluation, trade funds evaluation, and resource allocation.
• Analyze retailing and shopper/consumer behaviors, including building insights and data driven strategies, leveraging macro-economic, consumer, and retail insights leading clear implications and recommendations.
• Identify, measure, and quantify our brands and competitors’ trends and opportunities. Includes creating and maintaining weekly/monthly reporting vehicles.
• Enhances business operations through development of consultative insights and presentations directed towards generating increased sales.
• Manages the use and application of syndicated and non-syndicated data resources.
• Strategically leverage analytical insights to further growth of category & identify merchandising growth opportunities.
• Understands CROSSMARK capabilities/processes and able to recommend insights-based actions that generate incremental revenue for CROSSMARK.
• Develops and shares best practices (templates/analyses/methodologies)
• Be recognized internally and externally as a thought leader in category management insights and trends.
• Coordinate efforts with field Insights team to manage the completion of national client presentations and analyses.
• Analyze & present post-promotion analysis, quantifying impact to brand and category.

Additional Requirements:

Education/Experience: 2 years’ experience in analyzing and interpreting data and delivering actionable insights with strategic thinking; Relevant experience within the CPG Industry preferred; Experience working with sales and/or customer development including channel development, merchandising and trade relations preferred; Must have prior work experience in data analysis and systems and demonstrate a fundamental knowledge of the technology involved to operate these systems. 

Specific Skills:

• Must possess excellent written and verbal communication skills, and must be able to communicate with others effectively.
• Power BI development experience, including use of Power Query and DAX
• Intermediate skills in Excel
• Intermediate skills in Excel
• Ability to organize and manage multiple, time-sensitive projects.
• Ability to work well in a team setting and with various levels within the organization.
• Ability to translate broad trends to specific implications.
• Experience working with sales and/or customer development, including channel development, merchandising, and trade relations preferred
• Storytelling with information: the ability to look across the store, not just analyze a category.
• Knowledge of statistics and quantitative business analysis is a plus.

Computer Skills: Proficient in MS Office, Excel, and the ability to build dashboards using Power BI and other market data tools (IRI). Physical Demands: While performing the duties of this position. 

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CROSSMARK is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. 
At CROSSMARK, we help leading brands grow by connecting them with shoppers where it matters most—in stores and online. As a trusted sales and marketing agency, we specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data-driven insights.
We value our people by recognizing everyday wins and fostering a supportive, collaborative environment—both in person and online. Here, achievements are celebrated, work-life balance is prioritized, and everyone feels valued. Diversity is our strength—it fuels innovation, unlocks our potential, and reinforces our commitment to fairness and inclusion. Above all, we foster a growth environment where every team member can connect, develop, and build a fulfilling career. 
Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact AskHR@acosta.com. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.  
Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.   By applying, you agree to our Privacy Policy and Terms and Conditions of Use. 
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