SEO/GEO Expert

SEO/GEO Expert

About Medi-Market

At Medi-Market, we believe in making health and well-being accessible to everyone. As one of the leading players in the retail and pharmacy sector in Belgium, Luxembourg, and the Netherlands, we are expanding our digital capabilities to shape the future of healthcare ecommerce. Join us in this exciting journey.

Role Summary

We are looking for a medior-level SEO/GEO Expert to accelerate Medi-Market’s online visibility and local presence. This role is pivotal in our journey to strengthen Medi-Market’s footprint in GEO and local search platforms, ensuring our brand and stores are top-of-mind when customers search for health and wellness products.

You will act as the bridge between content, ecommerce, and marketing, prioritizing and enabling the creation of digital content that aligns with our company strategy and SEO/GEO opportunities. A highly collaborative yet hands-on role, you will coordinate with multiple stakeholders while using our selected SEO tools to continuously optimize our position in search results.

Key Responsibilities

SEO & GEO Strategy Execution

• Lead Medi-Market’s presence on GEO/local search platforms (Google Business Profiles, Maps, local directories).
• Define SEO/GEO priorities based on company strategy, customer demand, and search opportunities.
• Develop and implement SEO best practices across the website and content.
• Continuously optimize rankings through our selected SEO tool (e.g., SEMrush, Ahrefs, or equivalent).

Content Coordination & Enablement

• Collaborate with Content, Merchandising, and Marketing teams to align SEO/GEO opportunities with business priorities.
• Guide and enable the creation of SEO-friendly content for products, categories, and campaigns.
• Ensure consistency of digital content across all platforms, optimizing for both users and search engines.

Performance Monitoring & Reporting

• Track, analyze, and report on SEO/GEO KPIs (visibility, traffic, conversion, local engagement).
• Provide actionable insights and recommendations to stakeholders.
• Conduct regular keyword research, competitive benchmarking, and site audits.

Collaboration & Cross-Functional Work

• Work closely with IT and Ecommerce to implement technical SEO requirements.
• Partner with Analytics to measure performance impact and ROI.
• Share SEO/GEO knowledge and best practices within the Digital & Ecommerce team.

Profile & Skills

• 3–5 years of experience in SEO, ideally in retail or ecommerce.
• Strong knowledge of local SEO (GEO) and search engine algorithms.
• Hands-on experience with SEO tools (Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, etc.).
• Understanding of ecommerce platforms and structured data (schema).
• Excellent coordination skills — able to align multiple stakeholders and drive content priorities.
• Analytical and proactive, with a balance of strategic thinking and hands-on execution.
• Fluent in English and French or Dutch.

What We Offer

• A central role in Medi-Market’s SEO/GEO growth journey.
• The opportunity to shape visibility and customer acquisition across multiple markets.
• An entrepreneurial and collaborative work environment.
• Competitive compensation and benefits package.
• Hybrid working arrangements balancing office and remote flexibility.