company logo

Key Accounts Manager, Distributors (Vans EMEA)

VF Corporation.com

Office

CHE

Full Time

VF Corporation is looking for an exceptional Key Account Manager Distributor to join VANS team based in Stabio, Switzerland.

Let’s talk about the role!     

The Key Account Manager Distributor role is an exciting opportunity to shape the Brand future in one of our key EMEA area. The role has the ultimate end responsibility for achieving all the key Strategic goals and reports directly into the Sr Manager Business Development.

The Key Account Manager for Vans Distributors will be responsible for managing and growing strategic relationships with key distribution partners across multiple markets. Drive brand visibility and sales growth, optimize sell-through, and ensure alignment with seasonal product strategies, commercial objectives and maximize market penetration. This role involves strategic planning, performance analysis, and cross-functional collaboration to support Distributor success.

Here Are The Primary Accountabilities:

Strategy

  • Support Business Development strategy driving the Distributors IML and manage execution via distribution partners.
  • Achieve Seasonal Bookings Targets.
  • Maximize revenue and profitability of sales region business unit.
  • Execute Retail strategy for distributors business unit, coordinating across whole distributors portfolio the monobrand expansion leading processes and flow of the execution.
  • Collaborate with merchandising and product teams to support market-specific needs.
  • Partnering with Marketing to define market strategy execution.
  • Partnering with Finance re pricing strategy and GTN control.
  • Work closely with supply chain, customer ops and credit teams.
  • Execute and develop Distributor’s expansion plan in line with the 5-year plan adding additional business opportunities.
  • Bring the EMEA sales strategies to life in the Distributors team.
  • Ensure Distributors are aligned with seasonal product assortments and brand positioning.
  • Serve as the primary point of contact for assigned distributors.
  • Develop and execute business plans to achieve sales targets and strategic goals.
  • Ensure that all seasonal and yearly quantitative and qualitative objectives are met and aligned to the overall EMEA strategy.
  • Monitor distributor performance and provide regular feedback and support.

Revenue

  • Drive the business, implement and nurture profitability, in line with key metrics and Brand guidelines
  • Lead in the development and implementation of partner specific marketing plans.
  • Plan, control and execute activities to hit the required sales targets and the desired profit margins.
  • Identify growth opportunities within distributor networks.
  • Negotiate commercial terms and agreements aligned with company policies.
  • Develop and execute seasonal sales plans in collaboration with distributors.

Process & Distribution

  • Drive the whole ‘Go to Market’ process and bring to life seasonal execution.
  • Collaborate on product launches and sales campaigns.
  • Evaluate on quarterly basis the existing partner performance for consistency with brand’s mission and secure long-term commitment & contribution to the brand success
  • Establish and maintain close contact with the management and all key decision makers or influencers within the partners.
  • Drive the assortment planning according to global segmentation strategy to ensure market differentiation.                         

Skills For Success

To succeed as a Key Account Manager Distributors, you need to drive results through strong planning and execution. Building trusted partnerships and staying close to customer needs are key, while monitoring information ensures decisions are timely and effective.

  • Education; Bachelors degree, Master would be an advantage
  • Minimum of 5 years working experience in sales, with a minimum of 3 years Strategic Account Management
  • Strong knowledge of distributors channel is an advantage
  • Shown strong influencing skill to work across a complex matrix organization
  • Ability to work at a strategic level within the account but at the same time manage the detail
  • Results Driven

  • Strong relationship, management and negotiation skills
  • Strategic and analytical mindset
  • Excellent knowledge of Microsoft Office pack in particular Excel and Power Point
  • Ability to prioritize and plan
  • Team Player

About Vf

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

  • A supportive feedback-based culture where respect and integrity guide us in what we do
  • An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
  • Be part of an iconic lifestyle brand in a multi brand, multi countries organization
  • On site gym offering health and well-being initiatives
  • A discount card with 50% on all VF brands
  • Break out areas offering complimentary hot drinks
  • Free to Be, Inclusion & Diversity 
  • A supportive feedback-based culture where respect and integrity guide us in what we do
  • An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
  • Be part of an iconic lifestyle brand in a multi brand, multi countries organization
  • On site gym offering health and well-being initiatives
  • A discount card with 50% on all VF brands
  • Break out areas offering complimentary hot drinks
  • Free to Be, Inclusion & Diversity 

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

If you like what you have read and want to join our team then we would like to hear from you!

R-20251001-0019

Key Accounts Manager, Distributors (Vans EMEA)

Office

CHE

Full Time

October 3, 2025

company logo

VF Corporation

VFCorp