Jr. Digital Content Designer

Packs EMEA (Eastpak/Kipling/JanSport) is looking for a talented and motivated Junior Digital Content Designer to join our Digital Experience team, supporting the Eastpak, JanSport, and Kipling brands.

Let’s talk about the role!     

As a Jr. Digital Content Designer, you’ll be responsible for adapting existing brand assets into engaging digital content across EMEA digital channels and touchpoints. You’ll transform visuals for eCommerce, social advertising, partner programs, and digital key accounts—ensuring consistency and impact across platforms.

Working within the Digital Experience team, you’ll optimize and publish content tailored to each channel’s needs. This role blends creativity with technical and user-centric thinking to deliver a visually cohesive and elevated brand experience.

How You Will Make a Difference

• Adapt brand assets (images, videos, graphics, text) and templates into compelling content for digital platforms across the EMEA region.
• Create page mock-ups and specifications for eCommerce updates (e.g., homepage, landing pages), based on planning from Content Specialists.
• Deliver content variations to support performance marketing campaigns across display and social media.
• Upload and publish content across platforms including brand.com, Zalando Partner Program, and Amazon, ensuring accuracy and consistency.
• Support SEO and blog content uploads in collaboration with SEO and Content Specialists.
• Prepare image and copy variations for personalized journeys and A/B testing.
• Collaborate with Digital Content Specialists and Brand Marketing teams to ensure alignment with brand guidelines and commercial goals.
• Optimize content for performance, considering page speed, SEO, accessibility, and UX.
• Monitor content functionality and troubleshoot issues as needed.
• Coordinate with cross-functional teams to ensure timely content updates and launches.
• Stay current with digital content trends and best practices to continuously improve platform performance.
• You’re a creative thinker with a passion for digital storytelling and content design. You bring:
• Optimize content for performance, considering page speed, SEO, accessibility, and UX.
• Monitor content functionality and troubleshoot issues as needed.
• Coordinate with cross-functional teams to ensure timely content updates and launches.
• Stay current with digital content trends and best practices to continuously improve platform performance.
• You’re a creative thinker with a passion for digital storytelling and content design. You bring:

Skills For Success

• A few years of experience in a similar role, ideally in retail or a digital/web agency.
• Strong organizational and time management skills; able to juggle multiple projects and deadlines.
• Proficiency in design tools such as Figma, Photoshop, and Illustrator.
• Experience working with design systems is a plus.
• Hands-on experience with CMS and eCommerce platforms (e.g., Amplience, Shopify, WordPress).
• Solid understanding of digital content requirements, SEO, UX principles, and digital marketing strategies.
• Excellent attention to detail and accuracy.
• Strong communication and collaboration skills.
• A proactive, solution-oriented mindset.
• A team player attitude, sharing ideas and skills to drive the best outcomes.
• Commitment to continuous learning and growth.
• Fluency in English; additional languages are a plus

A formal education and subsequent University Bachelor or master’s degree in communication, Marketing or Design are nice to have, but we are most interested in your total experience, skills and professional achievements.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• On site gym offering health and well-being initiatives
• A discount card with 50% on all VF brands
• This post is not eligible for relocation support
• A supportive feedback-based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• On site gym offering health and well-being initiatives
• A discount card with 50% on all VF brands
• This post is not eligible for relocation support

About Vf

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

Free to Be, Inclusion & Diversity 

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

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