Manager - Digital Communications.Marketing

MTN.com

Office

Uganda

Full Time

Main Purpose:

The Manager Digital communications plays a key strategic and operational role in defining and enabling MTN digital communications strategy to drive acquisition, retention and brand equity through optimizing the opportunities that the digital environment presents.

MTN Uganda Limited is an equal opportunity employer and is seeking to recruit a competent individual to fill the following position.

Job Title: Manager – Digital Communications
Reports to: Senior Manager – Brand & Communications
No. of Vacancies: 1

Context

Highly dynamic and fluctuating telecommunications industry
Democratized channel
Within accepted legal, regulatory and advertising standards
Highly competitive market with new and established competitors
Fast moving industry
Context changes in terms of technology and digital trends
Legislative changes
Changes in consumer behavior and increasingly young audiences
Shortage of skill

Key Performance Areas

Website and Social Media traffic and engagement performance including Online brand sentiment
Growth in usage and revenue of MTN products including digital services
Efficient online media execution and digital communication channel campaigns and initiatives
ROI on online communication efforts including but not limited to customer usage of the channels and brand recognition as a digital leader
Timely execution of online marketing communication initiative as well as reporting and insight generation from Online channels
Internal collaboration initiatives and efforts on digital media channels
Effective support and enablement of Internal and external partners
Timely input, delivery and execution of the Digital Business plan including the annual Online channels & communication plan
Effective delivery of digital GTM deliverables including but not limited to tailored solutions like lead generations strategies
Timely implementation of New online channels and activities as well as creative leverage of the brand’s online assets

Description Of Tasks

To own and foresee strategy, development and enhancement of the Brand’s website strategy.
To create and execute a 360-degree multi-platform communication strategy for the brand’s online channels including but not limited to the Website, Social Media, Online self-service and content platforms
To create and support execution of the brand’s social media presence strategy
To create and support execution of the brand’s online media advertising strategy
To build, Position and leverage the website as the brand’s online hub including measuring and reporting on performance against set KPIs
To manage the brand’s Website content strategy as well as its feature enhancement strategy
To own, plan and execute the Websites SEO/SEM strategy and also collaborate with internal teams to create landing pages and optimize user experience
To profile the brand’s online fan base collecting information including but not limited to personal details, demographics and usage of MTN’s services
To plan, execute, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
To identify trends and insights, and optimize online media spend and performance based on the insights
To plan, execute, and measure online experiments and conversion tests for the website and other channels including use of analytics to evaluate end-to-end customer experience across online channels
To use Analytics tools to collect, integrate, collate and interpret data from the brand’s digital channels including the website and campaigns to build value creating insights
To ensure that content on the brand’s online channels is up to date, relevant and of good quality
To own and execute the editorial calendar process for online channels partnering with content stakeholders from PR, marketing, HR, brand, to ensure that content is timely, relevant, fresh, and aligned with key moments and marketing calendars.
To conduct regular online channel functionality and content quality audits and implement solutions to identified issues as well as ensure timely resolution of Audit items identified either by Group digital team or the MTN Business risk team
To own and foresee execution of the GTM and PR content plan for its digital channels both for strategic themes as well as adhoc campaign needs in all the brand tiers
To create and manage a digital content library to store content generated from digital activities for future leverage and reference.
To assist and guide marketing segments in defining and executing content plans to support product and service launches as well as campaigns
To proactively identify and evaluate emerging technologies with a view to new online communication online tools, channels and execution opportunities
To create and enable reports and dashboards for monitoring digital channel activity and performance, and to document Processes and Procedures for activities
To own and execute a strategy for using and enhancing online listening tools including but not limited to Radian 6 to create value
To work with social media community manager and creative agency to optimize social media posting strategy to grow audience, supported by tracking, measuring, and reporting on social growth and campaign effectiveness.
To leverage digital channels to gather insights from customer through polls, surveys and other tools
To develop content for digital channels when needed ensuring fluency of language and appropriate delivery of brand objective and messaging
To proactively support and work with other members of the digital team in marketing and customer services to build value and a digital culture in MTN and act as the Point of Contact in respect to online channels for external digital stakeholders including Aqua, Creative agency, MTN Group
To proactively identify opportunities to collaborate on initiatives and projects with other stakeholders especially the marketing digital team, CEX digital team and the creative agency
To contribute to the Business planning process by providing annual plans, targets and initiatives for the brand’s online strategy.

Managerial / Supervisory Responsibilities

MTN has its internal processes, standards and procedures that must be adhered to
All activities must be aligned to the brand’s Vision, Mission and Values
There may be constraints/limitations as a result of obligations to work with or through identified vendors and technology

Vulnerabilities (Control Span)

MTN has its internal processes, standards and procedures that must be adhered to
All activities must be aligned to the brand’s Vision, Mission and Values
There may be constraints/limitations as a result of obligations to work with or through identified vendors and technology

Education

A related university degree, apprenticeship or other higher education qualification.

Other Training:

Project Management
Marketing fundamentals
Digital Marketing essentials

Work Experience

A minimum of 5 years’ experience
At least 3 years of working experience in a similar role
Proven working experience in digital marketing
Experience managing web sites, including optimization, content feature definition, editorial, and implementation.
Experience integrating digital and social media efforts into broader media and marketing strategies
Experience writing and editing for digital channels, and developing editorial calendars
Experience with search engine optimization best practices, search marketing, social media optimization and related analytics
Experience in project management/editorial oversight of multichannel communications, digital content management, web development or related field
Experience using reporting and analytical tools on data from various sources to build insights.

Knowledge:

Knowledge of digital marketing and Online Ad Serving tools
Solid knowledge of website analytics tools e.g., Google Analytics and online listening tools e.g. Radian 6
Working knowledge of Share point CMS, HTML, CSS, and JavaScript development and constraints
Fully at home with social media, CMS management, marketing analytics, and content development
Understanding of how to drive traffic through SEM, SEO, and PPC
Must have the ability to work under constant deadline pressure and manage multiple projects across multiple business groups.
Impeccable writing and editing skills, business technology writing experience, not a jargon expert, but someone who can talk the language of our business
Ability to understand complex business and technology themes and translate them into compelling communication messages and content

Skills / Physical Competencies:

Ability to see both the “big picture” and on small project details
Highly self-motivated and directed
Ability to work fast and efficiently
Strong interpersonal and communication skills
Technical competency and independence
Diligent attention to detail,
Excellent multi-tasker and project manager
Professional and collaborative with excellent English communication skills both oral and written
Strong project leadership skills,
Ability to work calmly under pressure, multitask and prioritize
Highly organized, detail oriented and self-motivating
Ability to solve technical problems of varying technical aptitudes
Must have the ability to build and work as part of a team, or independently.

About Us

We at MTN Uganda are a purpose and value-led organization!

At MTN Uganda, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, everyday. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood and empowered to live an inspired life.

Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA.

As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us!

Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers and stakeholders with a vision to realise our shared goals.

We are delighted that you are considering us as your career partner to make a mark in the world. We look forward to your application!

Female Applicants are strongly encouraged to Apply!

Note: In compliance to the Data Protection & Privacy Laws of Uganda, MTN Uganda will use your application documents for purposes for which they were intended for