Non-Traditional Marketing Manager

Job Name: Non-Traditional Marketing Manager

General Information

Location: , Hybrid Date: 30-Sep-2025 Company: Renewal by Andersen Posting City: Cottage Grove, MN Ref #: 9617 Job Category: Marketing State: Hybrid

Description & Requirements

Renewal By Andersen Summary:

Renewal by Andersen is a pioneer in the window and door industry, and innovation is a huge part of who we are. Renewal by Andersen Signature Service combines the perfect combination of the best people in the industry, a superior process, and an exclusive product. As such, we take great care in building a team of skilled, passionate Difference Makers, caring for our team members’ personal and professional growth, and celebrating our differences. We are committed to an inclusive workplace where all people feel respected, valued, and driven to realize their full potential. We always have opportunities for our team members to give back to the causes they’re most passionate about, and as an Energy Star Partner of the Year for many years, Renewal by Andersen is committed to environmental health and sustainability. If you want to be a Difference Maker, Renewal by Andersen is the place for you.

Position Purpose:

To manage the strategic and tactical initiatives for Company Owned Retail Operation’s (CORO) Non-Traditional programs. Manage Local Non-traditional marketing leaders to ensure that all lead goals are achieved. In addition, develop Local field Marketing Managers in CORO by implementing a robust training regimen consistently across all CORO locations. Works with Marketing Managers to communicate expenses and lead attainment to goal. Partners with CORO sales leaders drive strong Non-traditional sales performance.

Position Responsibilities:

• Use key performance indicators to include CPLI (cost per lead issued) and COM% (cost of marketing %) to evaluate and achieve stated business goals and to achieve greater than 30% of total marketing mix.
• Regularly review results to identify strengths and weaknesses and make adjustments with local marketing leaders.
• Create strategies for field marketing teams to maximize location output. To include right sizing teams, leadership development, and identifying opportunities to grow all programs.
• Travels to CORO locations to supervise teams to ensure standardized implementation of Nontraditional methodology.
• Create a communication loop to gather best practices from each of the field locations to build a best practices approach to grow Non-traditional business and improve sales performance.
• Work closely with National Sales leaders to drive overall Non-Traditional sales performance to best in class for all Renewal by Andersen locations.

Direction Of Others

This position will oversee all Field Marketing Managers (I and II) for CORO.

MINIMUM QUALIFICATION, SKILL AND/OR COMPETENCY REQUIREMENTS

• Four-year degree or an equivalent combination of education and experience
•  7 cumulative years of progressive experience in one or more of these fields: Field Marketing, Marketing/Sales Training, Sales Training Development or Marketing/Sales Management
• Travel requirement 35%-50%
• 3 or more years of managing large teams of 200+ people 
• Valid driver’s license with acceptable accident and moving violation motor vehicle record
• Two or more years of field marketing preferred
• Training development and facilitation experience
• Computer skills and management of computer-based information
• Planning and goal setting skills
• Financial knowledge
• Decision making
• Customer Orientation
• Tolerance of ambiguity
• Results orientation
• Training and coaching
• Providing performance feedback
• Energizing others
• Strong verbal and written communication skills

Pay is based on several factors including but not limited to work experience, education, geographic location, certifications, etc. Your recruiter can share more about the specific compensation package for your preferred role during the hiring process. Successful candidates in this role are expected to earn $108,941-$168,859 plus incentives.

Culture And Benefits:

Who we are is not just what we do but why we do it. Ultimately, we do what we do to make a difference. Renewal by Andersen is united by a goal to make a difference in the lives of our homeowners, our colleagues, our families and our communities. Our team members have a passion for what we do and are empowered to exceed expectations and deliver delight not just at work, but in our communities. Our teams across North America invest in all those they interact with because Renewal Cares. It's who we are; we are one network of Difference Makers.
Benefits include, and are not limited to:• 401 (k) Plan, Employer Fixed Contributions & Company Matching• Profit Sharing• Medical, dental, prescription, vision coverage• Tax-advantaged accounts for healthcare expenses• Life Insurance• Paid Time Off, Paid Holidays• Paid Maternity Leave & Paid Parental Leave• Dependent Care Flexible Spending Account• Career Growth Planning & Nationwide Career Opportunities
PROFIT SHARING: In 2025 Andersen has set a profit sharing target of $3,500 per eligible employee, prorated as appropriate. Profit sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance.
VISA SPONSORSHIP: At this time, we are not sponsoring candidates for work authorization in this position. Should you independently secure work authorization, please consider applying to this position.
EQUAL OPPORTUNITY EMPLOYER: Andersen Corporation is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristics protected by law. Andersen Corporation will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of all applicable federal, state and local laws.
If you need a reasonable accommodation to complete a job application, participate in a job interview, or engage in any part of the hiring process, please contact HRCompliance@andersencorp.com.
We look forward to seeing how your unique skills, background and experience will inspire our team and help us continue to be the leader we are today. Posting City: Cottage Grove, MN