Assistant Store Manager

Assistant Store Manager

Job title Assistant Store Manager

Department Retail

Location Brompton Junction

Responsible to Store Manager 

Salary Competitive

Hours 40 per week

About Brompton

Our mission is to transform the way people live in cities. With over 16 million possible combinations of gears, colours, handlebars and accessories, we make more than just a bicycle, and we are more than just a bicycle company. To change urban living, we need passionate, innovative and talented people that want to challenge the status quo and make an impact.  

Brompton Junction is our retail brand flagship in key cities around the world. Via in-store experts, brand-inspiring environments and the full range of all things Brompton, we strive to offer our community the best in-store experience.

We ensure that Brompton Junction is a great place for the best customer experience, and we are looking for passionate and committed individuals to join our team.  

The Role

The Assistant Store Manager (ASM) in Singapore is a dynamic hybrid role: managing retail operations with an entrepreneurial marketing and community-building mindset. You’ll play a key role in enhancing the in-store experience, growing our community presence, and driving partnerships that amplify the Brompton brand across Singapore. You will help elevate Brompton’s retail footprint in Singapore, blending operational excellence with creative community engagement. You will be both a manager and a connector, building experiences that turn customers into advocates. If you thrive at the crossroads of retail, marketing, and community-building, this role is for you.

Measures Of Success

• Deliver commercial performance.
• Deliver best-in-class customer experience.
• Manage local Junction & retail marketing calendar.
• On time and on budget delivery of all brand and product launches.
• Process improvement of retail marketing, including visual merchandise/point-of-sale/product launches/community engagement.

Key Responsibilities

1. 1. Retail & Store Operations
2. 2. Sales & Performance
3. 3. Team Leadership & Development
4. 4. Customer Experience & Brand Ambassadorship
5. 5. Visual Merchandising & Store Presentation
6. 6. Retail Marketing, Community & Partnerships
7. 1. Experience: Minimum 2–5 years in retail management or ASM role, preferably in lifestyle, premium, or experience-driven retail.
8. 2. Skills: Team collaborator & team leader, open communication, and coaching abilities. Analytical: comfortable working with sales and marketing metrics.
9. 3. Marketing & Community Aptitude: Experience or interest in community programming, events, partnerships, marketing activations.
10. 4. Passion: Enthusiasm for cycling, sustainable urban mobility, or active lifestyle brands is a plus.

• Assist with day-to-day store operations: opening/closing, POS, cash handling, inventory, staff scheduling.
• Support effective inventory management: replenishment, stock counts, loss prevention.
• Collaborate with Store Manager to meet and exceed sales and profitability targets.
• Analyse sales data and customer traffic; generate insights to inform strategies.
• Train, develop, and coach staff: product knowledge, customer service, in-store experiences.
• Step into Store Manager role when needed, ensuring smooth operations.
• Deliver exceptional customer service; manage and resolve escalations effectively.
• Engage directly with customers: demonstrations, test rides, brand storytelling.
• Maintain visual merchandising standards aligned with global guidelines.
• Refresh store layout to optimize traffic flow and engagement.
• Plan, coordinate, and execute in-store and off-site brand activations (e.g., pop-ups, open days, demo rides).
• Collaborate with cross functional team to localize campaigns: digital, social, email, collateral.
• Build and nurture partnerships with relevant local communities (cycling brands, groups, urban mobility initiatives, lifestyle partners).
• Support and host community events: group rides, brand workshops, maintenance clinics in-store or outdoor venues with the team.
• Track, measure, and report community and partnership KPIs: attendance, social reach, lead generation.

Additional Duties

• Be an advocate for Brompton’s B Corp commitment.
• Operations management.
• Weekly reporting, track retail performance, and efficiency.  

Who You Are & Experience:

Benefits At Brompton

Brompton offers you an excellent working environment with enthusiastic colleagues who get along, communicate and co-operate well with each other.  The working climate is informal, but we work hard.  Next to good terms of employment, Brompton offers you the opportunity to work in a responsible and challenging job within a dynamic, international and ambitious environment.  We are all proud to be part of Brompton Bicycle Ltd; we all share the same passion and dedication to the company and the product, despite any differences in cultural backgrounds and skills.

• Competitive Salary
• Brompton Discount - Get ready to bike in style, as all employees receive up to 60% off their very own bike and accessories, plus there are discounts for your friends and family too.

Diversity, Equality and Inclusion Commitment

Regardless of age, disability, race, gender, religion, sexual orientation, culture, educational background, parental status, neurodiversity or disability - whoever you are, if you’re passionate about your work, curious, relentless and customer-obsessed, we want to hear from you.

About Us

Brompton Bicycle is more than just a company - we're a community of innovators who are passionate about changing the world, one bike at a time. Our bikes are not just a means of transportation - they're a reflection of our values, creativity, and commitment to excellence.

Diversity And Inclusion

We are an Equal Opportunity Employer and strive to build a diverse and inclusive workforce at our company.

At Brompton we aspire to engage with diverse individuals, communities, and organisations in order to continue to nurture a rich diverse culture.

Our Values

We Take Pride - Quality is born in the details

We Build Community - A Brompton brings people together

We Are Human - Being ourselves create magic

We Are Curious - Inspiration is everywhere

We Bring Energy - Our movement and momentum are infectious