Marketing Specialist

Key Responsibilities:

• Work with Sr. Marketing Manager to develop product strategies to obtain targeted product market share
• KOL Development 
• Work with thought leaders/clinical investigators to gain valuable feedback for improving design of the product line
• Determine customers’ needs and product pricing by specifying the research needed to obtain market information
• Management support for major National & International Exhibitions and trade fairs
• Masimo Working Group (MKWG) Preparation
• Assess market competition by comparing Masimo products to competitors’ products. 
• Assess product/market data by calling on customers with salespeople and assessing marketing positioning effectiveness
• Assist the launch of new products to market with development programs
• Assist in the training of other employees regarding product features, benefits and positioning
• Assist with coordination of speakers and key opinion leader meetings
• Support for distributors trainings meetings
• General reporting and data analysis as needed 
• KMDIA Reporting
• Marketing Materials (Brochure / Display Kit / Booth Design…)
• Marketing promotional tool development
• Provide assistance with presentation preparation as needed
• Invoices and other budgetary items through Coupa
• Support Sr. Marketing Manager with day-to-day projects as needed
• Perform other duties or special projects as assigned
• Report to Sr. Marketing Manager 

Qualifications:

• Two to Five years of related experience
• Positive attitude
• Ability to work well within a team environment and independently 
• Prior experience working within a Marketing organization and/or medical device company 
• Excellent organizational and communication skills
• Proficient in Microsoft Office Suite, in particular Word, Excel, and PowerPoint
• Must be detail-oriented and flexible