Marketing Campaign Manager - Global Business Solutions - São Paulo
TikTok.com
Office
Sao Paulo, São Paulo, Brazil
Full Time
Team Introduction
At TikTok, our mission is to inspire creativity and bring joy. The SMB Regional Marketing Team's purpose is to make TikTok the most relevant growth platform for small and medium sized businesses, providing education, guidance and showcasing success. As part of the Global SMB Team, the Regional Business Marketing Team works in close collaboration with the Sales and Product teams, becoming the champions of SMB audiences, continually optimizing performance driven messaging strategies and customer journeys. We are creative entrepreneurs at heart, ready to dig in and capitalize on the potential and opportunities of the platform and its creative community.
We're building a team of self-starters, motivated individuals and problem solvers who thrive in a fast-paced environment. You have an appetite for learning, innovation, and are comfortable working outside your primary skill set and comfort zone. The energy and results you will bring to the table have been proven in your contributions to world class marketing initiatives. Above all, you have a passion for TikTok and are full of ideas that will help propel the platform into the future.
About the Role
We are seeking an accomplished marketer to serve as the SMB Marketing Campaign LATAM Manager. This role will focus on executing marketing initiatives while contributing to strategic planning for SMB growth in the LATAM region. Working under the direction of the LATAM Lead, you will help implement marketing campaigns that connect with SMBs and drive action on our platform.
Responsibilities
- Execute marketing campaigns and initiatives to support SMB business growth in the LATAM region under the guidance of the LATAM Lead;
- Contribute to strategic planning and roadmap development for SMB marketing efforts in the region;
- Collaborate with global and regional internal stakeholders to implement marketing strategies that drive activation, retention, and growth;
- Work with cross-functional teams including Sales, Product, and Creative to ensure alignment and efficient execution of marketing initiatives;
- Develop an understanding of SMB business needs, TikTok & competitors' SMB product solutions to inform marketing communications;
- Support the coordination between SMB Marketing ICs located in LATAM markets;
- Serve as a liaison between Global Business Marketing LATAM and SMB marketing teams to enhance GTM synergies;
- Implement and optimize digital marketing campaigns based on both creative insights and data analysis;
- Coordinate with Global SMB marketing counterparts on campaign approaches and channel strategies;
- Track campaign performance and compile reports on results and optimization opportunities.
At TikTok, our mission is to inspire creativity and bring joy. The SMB Regional Marketing Team's purpose is to make TikTok the most relevant growth platform for small and medium sized businesses, providing education, guidance and showcasing success. As part of the Global SMB Team, the Regional Business Marketing Team works in close collaboration with the Sales and Product teams, becoming the champions of SMB audiences, continually optimizing performance driven messaging strategies and customer journeys. We are creative entrepreneurs at heart, ready to dig in and capitalize on the potential and opportunities of the platform and its creative community.
We're building a team of self-starters, motivated individuals and problem solvers who thrive in a fast-paced environment. You have an appetite for learning, innovation, and are comfortable working outside your primary skill set and comfort zone. The energy and results you will bring to the table have been proven in your contributions to world class marketing initiatives. Above all, you have a passion for TikTok and are full of ideas that will help propel the platform into the future.
About the Role
We are seeking an accomplished marketer to serve as the SMB Marketing Campaign LATAM Manager. This role will focus on executing marketing initiatives while contributing to strategic planning for SMB growth in the LATAM region. Working under the direction of the LATAM Lead, you will help implement marketing campaigns that connect with SMBs and drive action on our platform.
Responsibilities
- Execute marketing campaigns and initiatives to support SMB business growth in the LATAM region under the guidance of the LATAM Lead;
- Contribute to strategic planning and roadmap development for SMB marketing efforts in the region;
- Collaborate with global and regional internal stakeholders to implement marketing strategies that drive activation, retention, and growth;
- Work with cross-functional teams including Sales, Product, and Creative to ensure alignment and efficient execution of marketing initiatives;
- Develop an understanding of SMB business needs, TikTok & competitors' SMB product solutions to inform marketing communications;
- Support the coordination between SMB Marketing ICs located in LATAM markets;
- Serve as a liaison between Global Business Marketing LATAM and SMB marketing teams to enhance GTM synergies;
- Implement and optimize digital marketing campaigns based on both creative insights and data analysis;
- Coordinate with Global SMB marketing counterparts on campaign approaches and channel strategies;
- Track campaign performance and compile reports on results and optimization opportunities.
Marketing Campaign Manager - Global Business Solutions - São Paulo
Office
Sao Paulo, São Paulo, Brazil
Full Time
October 3, 2025