Lead - MarTech Measurement Platforms

This role is focused on platform ownership and enablement— and while it is not tasked with owning marketing strategy or campaign optimization, the ideal candidate will be savvy enough to support business stakeholders and partners by surfacing actionable insights from a MarTech perspective. The Lead collaborates with the Marketing Optimization team to support their measurement objectives and ensures the underlying tools and data views are robust, scalable, and aligned with evolving business needs and MarTech governance standards.

• Serve as the technical platform owner and SME for Adobe Customer Journey Analytics (CJA), Media Mix Modeling tools, and content performance platforms within MarTech. 
• Collaborate closely with the Marketing Optimization team to support journey measurement and attribution by configuring and enabling use cases in CJA.
• Design and manage schema, segments, and data views that enable scalable and consistent journey and campaign measurement. 
• Develop and maintain standardized dashboard templates, tagging taxonomies, and reporting frameworks for enterprise-wide use. 
• Partner with Data & Analytics and Digital Insights Optimization teams to ensure alignment on tagging, taxonomy, and data readiness across platforms. 
• Ensure proper data ingestion and integration across systems, collaborating with D&A and Engineering as needed. 
• Support platform expansion across the organization, partners, and international markets, with an eye toward scale and governance. 
• Provide technical documentation, admin guidance, and enablement resources to business and technical users. 
• Liaise with vendors and internal tech teams to troubleshoot issues, implement enhancements, and monitor platform performance.
• 7+ years of experience in digital analytics, data operations, or marketing technology.
• 3+ years of hands-on experience with Adobe Customer Journey Analytics (CJA).
• Strong understanding of Adobe Experience Platform (AEP), including schema design, segment logic, and RTCDP integration. 
• Proficiency in creating and managing scalable dashboards and templates.
• Demonstrated ability to manage tagging architecture, data views, and taxonomy across multiple systems. 
• Strong collaboration and communication skills with the ability to work across business and technical teams.
• Bachelor’s degree in marketing, data science, technology, or a related field.

Preferred Qualifications:

1. Experience with media mix modeling, multi-touch attribution (MTA), and content performance measurement platforms.
2. Adobe certifications (CJA, AEP, AJO, Target) are a plus. 
3. Familiarity with SQL or query services such as Adobe Query Service or BigQuery. 
4. Experience supporting sports, media, or entertainment brands. 
5. Background working in matrixed organizations with federated analytics teams.