Assistant Manager - Marketing - City Walk

Job Purpose:

To support all tactical Marketing activities of the allocated asset(s) in line with the business objectives and approved marketing strategy.

Key Responsibilities:

Event & Activation Management

• Support in planning and delivering events and activations with third-party entertainment providers and agencies, including signature events, government collaborations, and destination-wide programs.
• Assist in managing event agencies to design and execute annual entertainment and activation calendars, ensuring a mix of flagship and secondary events.
• Coordinate with agencies to develop and implement seasonal décor packages for key occasions such as Ramadan, Eid, Festive season, and National holidays.

Marketing Execution & Campaign Support

• Contribute to the execution of the retail asset’s marketing plans to drive footfall growth and achieve business objectives.
• Identify opportunities for revenue generation and cost optimization through sponsorships and strategic partnerships.
• Support the marketing team in implementing CSR initiatives aligned with brand values.

Communications & Stakeholder Engagement

• Liaise with advertising, PR, social media, and media-buying agencies to ensure timely delivery of campaigns and activations.
• Draft and dispatch key communications to retailers, ensuring follow-up and alignment.
• Maintain regular engagement with tenants to maximize their participation and exposure through marketing activations.
• Coordinate with strategic partners such as Dubai Holding and Dubai Tourism to amplify destination visibility.

Reporting & Analysis

• Prepare monthly and quarterly retail marketing reports, highlighting performance, insights, and recommendations.

Job Requirements :

• Bachelor’s Degree in Marketing
• Minimum 5 years of relevant retail & shopping mall experience. 
• Marketing & Business Plan writing
• Budget & Forecast capabilities
• Social Media knowledge & experience (IG, FB, Snapchat, TikTok)
• Presentation skills, Data Analysis & Report Writing