B2C Industry and Consulting Lead – Aarhus or Copenhagen

Do you have a passion for digital business development and strategy in the B2C space? Would you like to play a key role in strengthening Novicell’s market position and driving growth for some of leading B2C brands? If so, you may be the person we are looking for to join us as our new B2C Industry Lead.

At Novicell, we help companies realize their digital potential. We combine technical expertise with strategic insight and commercial acumen to deliver measurable results. Now, we are seeking a senior profile to lead our B2C efforts and help drive our continued growth.

Your Responsibilities

As B2C Industry Lead, you will be part of our Digital Advisory team and take on a key role in defining and executing Novicell’s position in the B2C market. From day one, you will be responsible for building strong partnerships with new and existing clients and for translating strategy into action.

Specifically, You Will:

• Lead high-impact consulting engagements across retail, D2C, and omnichannel.
• Drive growth in the B2C industry by increasing client engagement
• Lead pitch processes and win new business through compelling proposals, business cases, and C-level presentations.
• Develop and execute go-to-market strategies in close collaboration with our commercial and marketing teams, ensuring strong positioning and market impact.
• Identify and stay updated on new market trends and opportunities, staying ahead of emerging trends and client needs.
• Facilitate strategic processes, roadmaps, and implementation plans for our clients
• Build thought leadership through events, content, and industry contributions that strengthen Novicell’s visibility.
• Act as the central point of contact for GTM alignment across sales and marketing, ensuring consistency in positioning and narrative.

At the core, you will be a collaborative driver who thrives on connecting people, ideas, and plans – always safeguarding both quality and strategic intent.

Your Profile

We imagine you are a commercially minded and strategic leader with strong experience in the B2C industry – ideally from a digital consultancy, management consulting, e-commerce, or digital business development. You are motivated by creating growth, building trusted relationships, and turning opportunities into measurable results.

We Expect That You Bring:

• 5–7 years of experience in B2C strategy, digital transformation, retail, or D2C.
• A proven track record leading complex pitch and sales processes with C-level stakeholders.
• Strong business and market understanding, including omnichannel, loyalty, personalization, and digital transformation.
• The ability to combine structured, analytical thinking with hands-on execution.
• Excellent organizational and problem-solving skills, with attention to quality and detail.
• A natural ability to build trust and engage stakeholders across levels.
• Fluency in English and Danish, both spoken and written.

What We Offer

At Novicell, you will join an ambitious and professional environment where you can make a real impact. You will be part of our Digital Advisory team and report directly to our Chief Strategy Officer, Kasper Madsen.

We Offer:

• A senior role with significant influence on Novicell’s B2C market position and offering.
• Strong career opportunities and personal development.
• A collaborative culture built on our motto “Flink & Flittig” – professionalism, helpfulness, and dedication in everything we do.
• Freedom and flexibility in your daily work.
• A strong social culture with activities and events across offices.

Life At Novicell

At Novicell, job satisfaction and dedication go hand in hand. Our motto “Flink & Flittig” reflects our core values of professionalism and collaboration. We value openness, trust, and shared responsibility over rigid handbooks. We believe that joy at work is the foundation of motivation, creativity, and strong teamwork.

You Will Experience:

• An informal organization with significant personal freedom.
• A creative and inspiring environment where you can shape our continued journey.
• A strong social culture with many activities and events.
• Some of the friendliest and most dedicated colleagues in the industry.

Practical Details

• Location: Aarhus or Copenhagen.
• We review applications on an ongoing basis and will close the process once the right candidate is found.
• Applications are welcome in English or Danish.

We look forward to hearing from you!

Read More About Novicell Here