European Sales Manager

Job Type Full-time Description

  ** Experience in the graphics signage industry is essential **

As the European Sales Manager, you will be a key member of our EMEAI commercial team, dedicated to supporting the European sales team, and driving the sales process. The primary responsibilities include guiding and supporting the acquisition of new distributors and projects in line with targets and regional account plans.  Focus will be on mapping the European regional markets with actionable insights, segmenting potential buyers and identifying areas of focus for product launches.  This person will be responsible for ensuring the European Sales Team achieve their sales targets. 

To succeed, you must possess previous people management experience within a commercial function across different cultures and have experience in the graphics signage industry.  This role offers an exciting opportunity within a rapidly expanding company and a dynamic sales team.

Key Responsibilities:

Sales & Account Management 

• Own and grow relationships with key accounts, distributors, and partners in assigned territories. 
• Support team members in closing large opportunities and complex negotiations. 
• Execute business plans aligned with the company’s sales strategy and market priorities. 

Market & Business Development 

• Monitor regional market trends, competitor actions, and customer demands. 
• Identify opportunities for growth in new applications (vehicle wrapping, signage, architectural graphics, etc.). 
• Collaborate with marketing on regional campaigns, exhibitions, and lead-generation initiatives. 

Commercial & Operational Management 

• Manage European sales pipeline in line with KPI quota (3-4 x sales pipeline coverage relative to quarterly revenue targets) 
• Manage regional sales budgets, forecasts, and performance reports. 
• Ensure alignment with company pricing strategies and profitability goals. 
• Provide regular feedback to the Director of Sales and Marketing EMEAI on sales pipeline, challenges, and opportunities. 

Team Management:

• Strategically & proactively oversee and drive the achievement of the sales team's monthly targets, ensuring alignment with overall business objectives and fostering a high-performance culture.
• Translate regional objectives into actionable targets and KPIs for direct reports
• Actively manage the individuals’ sales targets on a monthly basis to address who meeting targets, and implement actions as required.
• Conduct thorough analysis and deliver weekly feedback on sales activities by tracking performance, interpreting data, and reporting progress against targets. This role requires a deep understanding of the underlying metrics and effective communication of insights across the business.
• Provide consistent and detailed reports on sales activities to the Sales and Marketing Director, highlighting necessary actions and strategic recommendations.

Competencies:

• Strong understanding of cultural differences and the ability to adapt management styles accordingly.
• Exceptional communication skills in both English and preferably another language. 
• Ability to inspire, motivate, and develop a high-performing sales team.
• Ability to develop and implement effective sales strategies tailored to different markets. 
• Strong interpersonal skills to build and maintain relationships with regional distributors and clients.

Requirements

Requirements:

• A minimum of 5 years’ people management experience is essential. Demonstrated success in managing diverse teams and achieving sales targets is required. 
• A minimum of 5 years of experience in the graphics signage industry, with a strong understanding of digital print media and modern printing methods (solvent, eco-solvent, latex, UV) is required.
• Bachelor’s degree in business or technical discipline is advantageous. 
• Ability to track performance metrics and report on progress.
• Strong proficiency in MS Word and Excel. 
• Familiarity with CRM software and sales analytics tools. 
• Familiarity with technical coatings and laminating processes is a plus. 

Additional Requirements:

• Ability to travel frequently and adapt to different time zones and work environments.
• Ability to manage remote teams and utilize digital communication tools effectively
• International driving license and valid passport required.