Senior Marketing Analyst

Minimum Qualifications:

• Bachelor's degree in a research or quantitative field, or equivalent practical experience.
• 7 years of experience designing, scoping, and executing market research and analysis projects.
• Experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
• Experience managing research and measurement agencies.
• Experience using investigative insights to guide media planning.
• Experience working in digital marketing with Marketing Mixed Models/Performance incrementality geo-experiments (Match Market tests).

Preferred Qualifications:

• Experience in market research principles (e.g., sampling, question wording, bias) as well as analysis of survey data (e.g., data segmentation and conjoint analysis).
• Experience with data-mining principles and querying large, complex data-sets (e.g., using SQL for collecting data from multiple data systems).
• Experience using data for storytelling and presenting research findings to both technical and non-technical audiences.
• Knowledge of statistical-modeling techniques (e.g., Regression analysis (Linear, Logistic, Ridge) or basic Python skills).

About The Job

This role sits within a Center of Excellence, Media Lab, on the Media Lab Measurement and Optimization team. Whose mission is to outsmart, not outspend, while solving for impactful marketing by Google.

As a Marketing Analyst, you will be seen as an expert within our team on all things that relate to media incrementality, Marketing Mixed Models (MMMs), Match Market Tests (MMTs) and digital measurement methodologies such as Channel level experiments and Brand lift tools. You will maintain global consistency, while keeping regional focus.

In this role you will drive key measurement and analytics programs that deliver a scaled impact for Google Marketing across media campaigns. You will play a strategic and technical role in driving all things marketing analytics, with a strong focus on the incremental impact of marketing dollars. You will define problems, develop metrics, extract data and communicate results into recommendations that enable decision-making and drive business impact. You will own measurement and define milestones, provide direction for agencies/vendors, delegate, prioritize, plan, and direct a group of people to drive the project to completion.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $165,000-$245,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google. In this role you will drive key measurement and analytics programs that deliver a scaled impact for Google Marketing across media campaigns. You will play a strategic and technical role in driving all things marketing analytics, with a strong focus on the incremental impact of marketing dollars. You will define problems, develop metrics, extract data and communicate results into recommendations that enable decision-making and drive business impact. You will own measurement and define milestones, provide direction for agencies/vendors, delegate, prioritize, plan, and direct a group of people to drive the project to completion.
The US base salary range for this full-time position is $165,000-$245,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Use your knowledge of data analytics to develop solutions for marketing challenges, while also uncovering opportunities for measurement and optimization to push brand and performance marketing to the next level.
• Build measurement plans, tracking requirements, reporting, metrics, and benchmarks for our largest campaigns to understand the incremental impact of our marketing dollars (e.g., conversion lift tests, matched market analyses, and brand lift studies).
• Analyze campaign results and report the media effectiveness across all stakeholder groups.
• Develop processes to ensure all stakeholders align and understand how we determine campaign success.
• Conduct social media platform analysis, find best practices, and bring surface opportunities and risks otherwise not identified to senior stakeholders.