Design Director - CPG Specialization

Brandbourg stands out through the creativity of its marketing communication activities, the scope of its strategic thinking, and its innate model of collaboration. Operating in the Montreal and Toronto markets, bilingualism allows us to communicate and work as one large team, limiting physical barriers to our creativity and encouraging us to push our own limits. Are you BBRave?

Your Role

We are seeking an experienced Design Director to lead our Consumer-Packaged Goods (CPG) practice, driving innovative design solutions for leading consumer brands. This role combines creative vision with hands-on creative development and leadership to deliver breakthrough and powerful designs that excite shoppers and drives business results.

Responsibilities:

Design Direction

• Oversee the creative development of packaging designs from concept through production
• Actively participate in the design development of creative concepts for CPG projects by contributing to designing options
• Lead and mentor design teams including graphic designers and production artists
• Ensure design excellence across all touchpoints — including packaging, POS, trade materials, and shopper marketing — while maintaining brand consistency
• Stay attuned to CPG category trends, retail environments, and consumer behavior

Client & Cross-Functional Relationships

• Serve as the primary creative contact for key CPG accounts
• Build trusted relationships with brand managers, marketing directors, and R&D partners
• Lead compelling creative presentations and design reviews with client stakeholders

Industry & Technical Expertise

• Stay current on CPG industry trends, competitive landscape, and regulatory requirements
• Understand manufacturing processes, material limitations, sustainability considerations, and cost implications
• Collaborate with production partners and suppliers on technical feasibility
• Ensure compliance with Canada’s legal standards and retailer requirements

Requirements

• 10+ years in brand/packaging design, with focus on CPG categories
• 4+ years in a senior creative leadership role at a design agency or in-house team
• Portfolio demonstrating successful, market-proven CPG projects
• Excellent knowledge of technological, cultural, and media trends.
• Excellent advertising and popular culture knowledge.
• Mandatory french/english bilingualism.

Desired Skills

• Expert knowledge of packaging design principles, sustainability practices, and production processes
• Strong understanding of retail environments and shopper psychology
• Proficiency in Adobe Creative Suite, 3D visualization tools, and presentation software
• Excellent communication, leadership, and client presentation skills
• Creative strategic thinker able to translate business objectives into powerful creative solutions
• Strong capacity for analysis, critical thinking, organization, and priority management.
• Ability to simultaneously manage multiple files with tight deadlines.
• Flexibility and empathy.
• Autonomy and proactivity.