Growth Lead, Search Engine Marketing (SEM)

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About The Role

At Rippling, the growth team is the tip of the spear of revenue generation. Our team’s job is to maximize revenue by efficiently driving sales demos. We do that by running marketing experiments across multiple channels, then rapidly scaling the ones that work. 

In this role, you’ll be the most senior IC in our highest investment channel - Search Engine Marketing (SEM). Mamoon Hamid, a partner at Kleiner Perkins, recently said that “Rippling’s growth is in the 1% of the 1%. At their scale, they are one of the fastest growing companies in the world.” As a member of our growth team, you’ll own the end-to-end performance of your channel and products, diligently optimizing while also exploring new and creative ways to inflect growth.

This role is highly cross-functional - you’ll partner with our go-to-market, growth engineering, marketing operations, and analytics teams (among others), as well as own our relationships with outside vendors for your products, in order to deliver top-notch results. 

It is a once in a lifetime opportunity to be one of the cornerstones of a fast growing, world class Growth Marketing team.

What you will do

• Develop the short-term, and multi-year strategy for how we approach SEM as the company scales to $1B ARR and beyond
• Manage and optimize a $XM budget to generate outsized growth in SEM, partnering with internal partners and external agency partners to execute effectively
• Experiment with new approaches and tactics within SEM, leveraging new platform tools, bidding and keyword strategies, and ad content
• Partner with our WebOps team to experiment with new landing page content, format, and designs, improving conversion from click to lead to ARR
• Mentor the existing team in all aspects of SEM. Using your expertise and experience to be a role model within the team and the go-to resource for all things SEM.
• Work cross-functionally to enable teams within Marketing to leverage your channels to meet product and segment specific goals

What You Will Need

• 10+ years of experience doing both quantitative and qualitative work in a fast-paced environment
• SEM expertise: you have a deep understanding of Search Engine Marketing and have proven track record of driving growth in the channel, preferably in a B2B SaaS environment.
• Strong ownership mindset: motivated by the idea of owning a number, and are not afraid to step up to big challenges. You have a growth mindset and readily look for feedback on how to improve.
• Cross-functional communicator: you communicate proactively and effectively, marshaling internal and external resources to keep operations running smoothly
• Bias to action: You’ll constantly try new growth ideas in this role; you have a bias to action and learning.
• Structured, data-driven problem-solving: you are able to analyze and design solutions to ambiguous problems in ambiguous environments. You have the ability to analyze data to uncover insights, in SQL or Excel, and are adept at clearly explaining your analysis and conclusions.
• Hackiness and creativity: You’re constantly generating new ideas to test and you do whatever it takes to get your projects over the finish line.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.