Commercial Campaign Analyst

What'S The Role?

Medium Rare is Australia’s leading content agency. We work with some of the country’s most recognisable brands and member organisations to create award-winning content and campaigns across print, digital, social, audio, events, and out-of-home channels. Our clients include Coles, Qantas, CommBank, American Express, Chartered Accountants Australia & New Zealand, Australian Institute of Company Directors, and many more.

We are seeking a Commercial Campaign Analyst to join our team supporting Qantas Loyalty and Airline Partner campaigns. You will be responsible for reviewing campaign performance, extracting insights, and providing analysis to guide renewals of existing business. Using a variety of primary and secondary data sources, you will prepare detailed post-campaign reports and present findings alongside the Qantas Partnerships team to support ongoing revenue growth.

This role will also proactively identify content performance trends and act as a domain expert in digital and social channels to educate internal content and partnerships teams.

You will collaborate closely with the Rare Growth Qantas partnerships and content team, MRCA sales team, GM Commercial Strategy & Growth, and Commercial Solutions team.

Key Responsibilities

Post Campaign Reporting and Commercial Insights

• Collates post campaign performance data from various sources to present a post campaign analysis for Qantas Loyalty and Qantas airline partnerships. Consolidates in a singular dashboard
• Present reports to relevant stakeholders and clients
• Provides analysis and recommendations for future contract/campaign renewals based on strengths in previous campaign performance
• Provides regular performance contact reports for high-level strategic partnerships
• Supports responses to briefs by extracting key past performance insights to inform the strategic direction of campaign renewals
• Responsible for all quarterly Roy Morgan readership reporting and updating of sales collateral accordingly 

Business Development

• Content performance trends are identified and shared with Rare Growth content team for future planning
• Identifies new opportunities for digital and social ad product development based on deep domain understanding
• Monitors industry developments and global trends and helps translate them into commercial opportunities
• Develops a close commercial relationship with the Qantas Loyalty partnerships team, Travel Adops team and Qantas editorial 

Who Are You?

• Experience with Adobe Analytics, Facebook Ad Manager, Nexus, and Google Ads Manager, using these tools to drive growth and optimise customer engagement through data-driven strategies.
• Understanding of SEMrush and AdIntel, particularly in analysing search trends and competitive intelligence would be favourable.
• Strong analytical skills allow you to transform complex data into actionable insights that directly impact campaign strategy and business growth.
• Experience with running campaign analysis for social marketing, either within an agency or brand environment, with a focus on campaign effectiveness and content strategy development.
• Articulate and confident in presenting insights and recommendations to clients and internal teams.
• Proactive, self-motivated, detail-oriented, and passionate about using data to inform strategy and guide decision-making.
• You bring a revenue-driven mindset, always focused on maximising digital and social post-campaign impact and contributing to ongoing commercial success.

News Benefits

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family
• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices) 
• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
• Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
• Financial wellbeing - Support on making the most of your money
• Perks & discounts - Exclusive offers across a range of products and services
• Giving back - Make a difference to our communities.
• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who Are We?

Medium Rare is Australia’s leading content and owned media agency. We work with some of the country’s most recognisable brands, including Coles, Bunnings, Qantas, Officeworks, CommBank and L'Oréal Australia & New Zealand, to create award-winning content and campaigns across print, out-of-home, digital and social channels.

We celebrate courageous creativity and take pride in our people, our work and our clients. Medium Rare employs more than 200 people across Sydney, Melbourne, Brisbane and Auckland. This role is Sydney-based, working from our Pyrmont office on a hybrid arrangement (three days in the office).

What’S Next?

Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers

Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.

If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the DEI section.

Category:

Commercial Content