CRM and AI Automation Engineer (Graduate, junior or mid-level)

About Us:

Silvertreebrands builds disruptive, purpose-driven consumer and digital brands. Our power brands include Faithful to Nature, UCOOK, Pet Heaven and SKOON. We focus on building amazing customer experiences that are “Good for you, good for the planet.” We trust our employees with full accountability and autonomy from day one. This unique entrepreneurial and performance-driven culture enables us to achieve executional excellence.

About The Role:

Silvertree is seeking a candidate to work across the organisation, focused on data-driven Customer Relationship Management processes: the personalised and bulk messages we send customer via push, email, etc, to build engagement.

 
This role will involve cross-disciplinary work across almost all our brands, and all functions. You’ll be working closely with senior leadership from the CEO down, our data, tech and marketing teams, and our other functions. This is an unparalleled opportunity to use technology to improve processes and customer experiences. 

You can be either a mid-level experienced hire, with some years of relevant experience under your belt and hungry for rapid growth. Or, you can be a recent graduate, but with excellent academic results and relevant experimentation and side projects (paid or not) besides your qualification.

The ideal candidate is technically strong and willing to learn new systems, but also curious about how organisations work outside of just technology. You should also have a real interest telling compelling stories to customers.

We have a hybrid working arrangement, with offices in Woodstock in Cape Town, but support flexibility.

Responsibilities:

• Build personalised outgoing campaigns, working with data, tech and marketing teams
• Build and maintain Whatsapp and chat-based commerce journeys
• Improve and troubleshoot CRM tools and templates, e.g., tweak our generated HTML templates
• Analyse and improve brand marketing campaigns (email, etc), working with marketing teams
• Innovate and execute customer lifecycle management messages, across channels including email, SMS, Whatsapp, voice call, and physical deliveries
• Use AI, automation tools (e.g, n8n) and CRM tools to make these journeys come to life.

Our Tech Stack:

• E-commerce backend: Magento
• Frontend: React.js
• Collaboration: JIRA, Slack, Notion
• Development: Cursor, Gitlab, k8s CI/CD
• Data and analytics: BigQuery, PowerBI
• Automation, AI: n8n, OpenAI and others, and to be honest, Google Sheets

Requirements:

• Experienced hires: 1+ years in a modern data-driven consumer organisation, in a relevant role, building personalised and/or automated CRM experiences
• Graduate / junior: A relevant bachelors or higher degree from strong university, plus relevant side projects
• Proven technical skills: not necessarily coding, but ability to use systems to create compelling experiences
• Strong written communication and appreciation for effective marketing messaging
• Proven experimentation with AI tools
• Basic familiarity with HTML, CSS and the concepts of web APIs and webhooks
• Strongly beneficial: Ecommerce experience, CRM experience

Our Offer:

• Salary in range R25-50k. (Note: candidates with relevant experience may be considered at higher salaries).
• Young, fast-moving culture, with dedicated and creative colleagues.
• Compelling staff discounts on group brands, team bonus structure, and retirement funding.