Marketing Manager APAC

The Company

• Gentrack provides leading utilities across the world with innovative cleantech solutions. The
• global pace of change is accelerating, and utilities need to rebuild for a more sustainable
• future. Working with some of the world’s biggest energy and water companies, as well as
• innovative challenger brands, we are helping companies reshape what it means to be a utilities
• business. We are driven by our passion to create positive impact. That is why utilities rely on us
• to drive innovation, deliver great customer experiences, and secure profits. Together, we are
• renewing utilities.

Our Values and Culture
Colleagues at Gentrack are one big team, working together to drive efficiency in two of the
planet’s most precious resources, energy, and water. We are passionate people who want to
drive change through technology and believe in making a difference. Our values drive
decisions and how we interact and communicate with customers, partners, shareholders, and
each other. Our core values are:
➢ Respect for the planet
➢ Respect for our customers and
➢ Respect for each other
Gentrackers are a group of smart thinkers and dedicated doers. We are a diverse team who
love our work and the people we work with and who collaborate and inspire each other to
deliver creative solutions that make our customers successful. We are a team that shares
knowledge, asks questions, raises the bar, and are expert advisers. At Gentrack we care about
doing honest business that is good for not just customers but families, communities, and
ultimately the planet. Gentrackers continuously look for a better way and drive quality into
everything they do.
This is a truly exciting time to join Gentrack with a clear growth strategy and a world class
leadership team working to fulfil Gentrack’s global aspirations by having the most talented
people, an inspiring culture, and a technology first, people centric business.
The Opportunity
We are currently looking for a Marketing Manager APAC:
Gentrack is a global leader in providing essential software solutions to utilities with the goal
to bring utilities into a sustainable era. In Asia, we're growing rapidly and are looking for a
dynamic and experienced Marketing Manager to join our team.
This is a regional role supporting APAC, perfect for a results-oriented individuals with a
passion for B2B marketing in the software industry, ready to make a significant impact across
the region.
The Specifics
As our Marketing Manager APAC, you'll be instrumental in executing our marketing strategy,
building brand awareness, helping sales nurturing the opportunities down the funnel and
generating new leads. Your day-to-day will involve a blend of strategic planning and handson execution.
Operational
• Digital Marketing & Social Media: Developing and implementing engaging digital
campaigns across various platforms, managing our social media presence, and
optimizing content for lead generation and brand visibility.
• Research and data base management: Admin tasks such as data base handling and
researching data such as market trends is expected.
• Content Creation & Communications: Crafting compelling marketing collateral,
including case studies, whitepapers, presentations, and email campaigns, ensuring
clear and consistent messaging that resonates with our target audience.
• Event Management: Planning, organizing, and executing a range of marketing
events, from webinars to industry conferences, to maximize engagement and lead
capture.
• Marketing Operations: Utilizing marketing automation tools (like HubSpot) to
streamline campaigns, track performance, and report on key marketing metrics.
• Collaboration: Working closely with sales, product, and global marketing teams to
align strategies and ensure integrated campaign execution.
Occupational H&S
• Take reasonable care of your own and other people’s Health & Safety in the
workplace.
• Report hazards in your work or in your work environment that may be putting your or
anyone else’s Health & Safety at risk
Additional Tasks
• This role entails both domestic and international travel
• In addition to this you are required to carry out any other duties as reasonably
requested by your manager
What we're looking for (you don’t need to be a guru at all, we’re looking forward to
coaching and collaborating with you):
We're looking for a proactive and adaptable professional with a proven track record in B2B
field marketing.

Experience:
• Minimum of 5 years of experience in B2B field marketing within the software industry,
specifically across Asia.
• Bonus points if you have experience with software for utilities or have worked with
energy/water providers.
• Demonstrated expertise in account based marketing (ABM), digital marketing, social
media management, event planning, and corporate communications.
Technical Skills:
• Proficiency with marketing automation software (e.g., HubSpot) is highly
desirable.
• Familiarity with design tools like Canva or basic video editing software is a plus.
Personal Attributes:
• A positive, high-energy, and can-do attitude is essential, as you'll be managing
diverse tasks in a fast-paced environment.
• Exceptional communication and writing skills with the ability to articulate complex
concepts clearly and concisely.
• Willingness to travel occasionally (generally less than 10%) to support key events
across the region.
References:
• Ability to provide strong professional references.
What we offer in return:
• Personal growth – in leadership, commercial acumen and technical excellence
• To be part of a global, winning high growth organization – with a career path to match
• A vibrant, culture full of people passionate about transformation and making a difference
-with a one team, collaborative ethos
• A competitive reward package that truly awards our top talent
• A chance to make a true impact on society and the planet
Gentrack want to work with the best people, no matter their background. So, if you are
passionate about learning new things and keen to join the mission, you will fit right in.