Marketing Specialist

What We Offer

• The initial compensation for this position ranges from $29.29 to $36.03 an hour.   
• Salary is dependent on commensurate experience above the minimum qualifications for the role and internal equity considerations. 
• The salary may also vary if you reside in a different location than the location posted.   

Benefits We Offer

• Benefits eligibility starts on day ONE!   
• We Offer Comprehensive Medical, Dental & Vision benefits, Voluntary Life Insurance, Flex Spending, Health Savings Account, EAP, and more!    
• Employer Paid Long-Term Disability & Basic Life Insurance 
• 401K Employer Match up to 4%
• Competitive Time Off Plans (may vary by employment status) 
• Employee engagement and advocacy opportunities to advance our justice, equity, diversity, and inclusion agenda across our Agency and throughout the communities we serve.

Who We Are

Pacific Clinics is California's largest community-based nonprofit provider of behavioral and mental health services and support. Our team of more than 2,000 employees speak 22 languages and are dedicated to offering hope and unlocking the full potential of individuals and families through culturally responsive, trauma-informed, research-based services for individuals and families from birth to older adults. 

Who We Serve

Pacific Clinics serves children, transitional age youth, families, adults, and older adults. We offer a full range of mental and behavioral health services, foster care and social services, housing, continuing adult education and early childhood education programs to Medi-Cal eligible individuals and families throughout Alameda, Contra Costa, Fresno, Kings, Los Angeles, Madera, Orange, Placer, Riverside, Sacramento, San Bernardino, San Francisco, Santa Clara, Solano, Stanislaus, Stockton, Tulare and Ventura Counties.  

Job Summary:

Schedule: Monday through Friday, from 9am to 5pm.

The Marketing Specialist position plays a crucial role within Public Relations, a multidisciplinary department responsible for integrated communications, marketing, and brand positioning. Reporting to the Director of Marketing, this position is responsible for campaign coordination, social media management, podcast and content calendar management, as well as performing tasks across Pacific Clinics’ priority programs. The ideal candidate is a hands-on executer who thrives in a fast-paced, mission-driven environment, has a strong attention to detail and understands culturally responsive marketing for diverse communities.

Responsibilities & Duties

• Support the development of marketing campaigns across digital channels (social, SMS, search, sponsorships, etc.) and offline channels (print, outdoor, events, etc.)
• Create, schedule and monitor social media content that reflects Pacific Clinics’ tone, values and strategic messaging. Will need to coordinate social content from other departments.
• Assist with producing social content, digital ads and print collateral for internal and external use.
• Coordinate with vendors for assistance with projects across web, advertising and live events.
• Draft and edit marketing copy for emails, blog posts, social graphics, web pages and other collateral with attention to accessibility and cultural relevance.
• Collaborate with program teams to surface testimonials, marketing needs and program/service updates.
• Work with designers to develop visual assets aligned with brand standards.
• Support occasional podcast and webinar-related logistics (e.g., talent coordination, asset creation, promotion.)
• Submit content for translation as needed.
• Assist with implementing basic SEO strategies on key services pages.
• Upload and tag assets in the agency’s digital asset management system.
• Pull and report on campaign metrics using tools such as Google Analytics, Meta Business Suite, Linkedin and other dashboards.
• Monitor digital listings (Google Business Profiles, Yelp, etc.) and manage reviews and reputations.
• Maintain marketing calendar and content libraries.
• Assist in managing CRM contact lists.
• Assist with managing purchase orders, invoices and maintaining organized records of marketing contracts and expenses.
• Provide on-site or remote support for events and outreach activities.
• Stay informed on marketing trends and recommend improvements to processes or tactics.
• Attend editorial meetings, campaign planning sessions and cross-department check-ins as needed.
• Models Pacific Clinics’ approach, mission and core values in all communication and correspondence.
• Communicates effectively in a culturally competent and diverse consumer population and promotes favorable interactions with managers, co-workers and others.
• Performs other duties as assigned.

Job Specific Competencies

• Focuses on quality of work and accomplishes tasks by considering all of the areas involved.
• Continuously builds and leverages technical and professional expertise.
• Establishes and adheres to procedures to improve work and skills.
• Innovation and Change Management
• Adheres to the principles of ethical practices and values.
• Acts with integrity and is widely trusted.
• Is seen as a direct, truthful individual.
• Can present the unvarnished truth in an appropriate and helpful manner.
• Maintains confidentiality.

Qualifications

• Minimum 3 years of related experience in marketing, communications or related fields.
• Demonstrate experience creating social media and digital content.
• Experience in event planning, marketing and related fields. Strong project and time management skills are a must.
• B.A. degree in marketing or communications is preferred but not required.
• Receives little instruction on routine work and general direction on new projects. The Specialist level is responsible for tasks that are moderate in scope and complexity as well as can exercise judgment within defined procedures and objectives.
• Comfortable with tools such as Canva, Google Analytics, Google Ads, Meta Business Suite, and Microsoft Office, as well as project management software such as Monday; Basic WordPress experience preferred. Salesforce experience is a plus.
• Familiarity with SEO best practices and basic HTML is a plus.
• Must be able to simultaneously manage multiple tasks and priorities and easily adapt to changing situations and tight timelines.
• A highly motivated, detail-oriented self-starter with a passion for excellence, capable of collaborating with a team and working in a fast-paced environment with a great deal of autonomy. Works calmly under pressure.
• A genuine interest in public affairs, behavioral health, early education and positively impacting the community.
• Must possess a valid California driver's license and maintain an insurable driving record under the Clinics' liability policy.
• Must be willing to travel across the state of California (5-10% per year) and work on weekends, evenings and extended hours during major projects and events.
• Experience in nonprofit, healthcare or education marketing.
• Bilingual fluency (e.g., Spanish, Armenian, Mandarin) is a plus.
• Experience working with underserved communities or Medi-Cal eligible population is a plus.

Physical Requirements

 While performing the duties of this job the employee is frequently required to stand or sit. The employee is required to use hands to produce records and/or documentation in manual or electronic format. The employee must regularly lift and/or move up to 5 pounds and occasionally move or lift up to 20 pounds. If attending an event, the employee may be required to assist with setup and staff a tradeshow booth or conference table.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Level Of Contact With Children

✅Requires full background check and TB exam.

Driving Requirements

Must possess a valid CA driver's license and insurance with two years’ experience and maintain an insurable driving record under the agency’s liability policy.

Training

Needs to successfully complete all required agency training indicated for this position.

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Equal Opportunity Employer

We will consider for employment qualified Applicants with Criminal Histories in a manner consistent with ordinance 184652 Sec.189.04 (a) and San Francisco Police Code, Article 49. Section 4905.