Associate Media Director

Associate Media Director

• Department: Media - Media Planning and Activation
• Employment Type: Full Time
• Location: Remote - US
• Compensation: $80,000 - $90,000 / year

Description

About Us
Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.   With 14 wholly owned offices across the US, Europe, and APAC, you can develop a truly global career in a rapidly scaling organisation. 

As the Digital Associate Media Director, you will assist in guiding the paid media strategy, identifying key metrics, and implementing complex paid digital media solutions and other emerging media channels for B2B, enterprise-sized clients. You will work closely with the Group Media Director and the Media Activation team, from brief development to paid media plan implementation. Your plans will support client business and marketing objectives with innovative, audience-first digital media strategies and campaign tactics across all forms of digital media (e.g., programmatic, paid search, paid social, display, video, and the endemic media publishers unique to the audience, messaging, and overall objectives of the campaign). You are the day-to-day liaison between the client and the media teams. In addition to daily client-facing syncs, you will build and maintain strong relationships with new and existing media vendor communities. Through these partnerships, your strategic planning process will include early access to new in-platform features, from targeting to formats to advanced reporting analysis.  

Key Responsibilities

• In partnership with your Group Media Director and planning team members, you will lead the digital media planning process in support of enterprise client’s global initiatives 
• Prepare and present digital media plans, including objective alignment, audience research, rationale, performance benchmark setting and the new thinking to elevate client campaign performance 
• Evaluate and align key endemic publications and the premium and experiential placements most aligned with the campaign and business objectives within your media plans 
• Work with the Gravity Media Activation team to ensure digital media tactics are executed per the strategic and technical requirements of the media plan 
• Lead the execution of digital media plans, including preparation of media budgets, campaign timelines, media vendor insertions, and supporting materials 
• Monitor non-biddable media buys during the negotiation process and check final buys for adherence to client-approved media plans 
• Assist the Media Finance group in reconciling budgets with actualized expenditures 
• Review ‘proof of media performance’ reports generated by the Media Activation Team in early campaign phases to ensure alignment with campaign goals, performance targets and projections 
• Skilled at reviewing data, identifying key takeaways, and clearly articulating the “so what.” 
• Monitor daily pacing and performance of paid media campaigns with Media Activation Team, collaborating on high-level optimizations against campaign goals 
• Build executive-level media performance decks on a quarterly and half year basis to include data-informed insights and recommendations to optimize and amplify paid media performance in continued and new paid media initiatives 

Skills, Knowledge And Expertise

• 5-7 years of media planning experience; mix of media planning, activation, and analysis skills strongly preferred (experience on client or agency side with tech firm a plus) 
• 1-3 years of experience in managing media team members and their growth 
• Exceptional verbal and written communication skills 
• An understanding of all digital marketing communication media types (offline/omnichannel experience a plus) 
• Strong leadership skills and the ability to become an “influential consultant” to B2B, enterprise-sized clients 
• Ability to link business and marketing goals with strategic media executions  
• Well-versed in knowledge and strategic application of key software platforms, including media research and data analysis tools 
• Strong knowledge and experience with tools and platforms such as: Google Ads, Bing Ads, LinkedIn Ads, Meta Ads, The Trade Desk DSP, Google and/or Adobe Analytics, Google Analytics, comparative reporting, Excel/Google Sheets, PowerPoint/Google Slides, etc. (Tableau a plus). 
• Proficiency in media terminology, concepts, media math, calculations, KPI development, and third-party research tools 

  Platform Requirements:  Ad channels:  

• Google Ads 
• Bing/MS Ads 
• LinkedIn Ads 
• Meta Ads 
• Programmatic Display/Video 
• Reddit Ads 
• TikTok Ads 
• X Ads 
• Excel/Google Sheets (necessary) 
• PowerPoint (necessary) 
• Google GA4 (necessary) 
• PowerBI (good to have) 
• Looker Studio (good to have) 
• Domo (good to have) 

Reporting (strong data management skills needed) 

Adobe Analytics (preferred)

Tableau (preferred)

What We Can Offer:

WHAT WE CAN OFFER:

• Comprehensive Medical, Dental, Vision, and supporting benefits package
• 401K/Roth Match
• Paid Parental Leave
• Flexible Vacation and Summer Fridays
• Purposeful and considerate in our hybrid approach
• Great company culture: Certified Best Places to Work 2022
• Company-paid Life Insurance and Long Term Disability, and so much more

The salary range below includes variations between all locations and reflects the highest potential and/or eventual salary in this position. There is no standard offer, as each is based on experience, location, and other factual criteria. With an impressive PTO policy and career growth opportunities, a competitive salary is just one rich benefit of a position at Gravity Global.

Salary Range: $80k - $90k 

Does this sound like you?

Please apply through our Careers Page. Once submitted, there is no need to call. While we thank you in advance for your interest, please know that due to our high volume, we will only reach out to those whose experience and skills most closely match the requirements of the position.

Gravity Global offers a rewarding environment, where every associate is valued. We appreciate all members of the team, and we are an Equal Opportunity Employer.

Gravity Global participates in E-Verify during the onboarding process. Find the Notice of E-Verify Participation and Right to Work posters here.