Associate Manager, Cause Marketing (Individual Contributor)

Company Description

Since 1940, Dairy Queen® has been one of the world’s best known and loved brands. Based in Minneapolis, MN, International Dairy Queen Inc., (IDQ), is the parent company of American Dairy Queen Corporation. As a leading franchisor, there are more than 7,000 independently owned and operated restaurants in the U.S., Canada and more than 20 countries around the world. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire.

Here at IDQ, we create extraordinary Fan experiences every day and we do this through our commitment to hiring and retaining only the best in class talent. We firmly believe that our employees are the catalyst to the success of the company where their initiative, strategic thinking, and entrepreneurial spirit are recognized and rewarded. We're looking for motivated, passionate and dedicated individuals with an inherent need and ambition to go after bigger challenges.

Job Description

The Associate Manager, Cause Marketing, is responsible for managing the strategic execution of communications and data management in support of International Dairy Queen, Inc.’s cause marketing mission related to its national partnership with Children’s Miracle Network (CMN) Hospitals. This individual also assumes a leadership role, developing materials for presentations to key audiences such as the CMN Committee, CMN Ambassadors, Operations, Franchisees, and other identified audiences.

This position reports to the Vice President of Marketing Communications and frequently interacts with Dairy Queen’s Leadership Team, Marketing Communications Team, CMN Committee, CMN Ambassadors, IT, and franchisees.

Primary Accountabilities

Cause Marketing Program Management and  Performance

• Leads execution of Dip It For Kids, Miracle Treat Day, Miracle Balloons, and Round Up for Kids with a focus on growing total fundraising and executing follow-up donation communications and remittance process management.
• Collaborate with creative services to develop effective marketing materials to promote franchisee and fan engagements with cause initiatives.
• Leads and supports franchisee facing groups aimed at growing CMNH fundraising including CMN Committee and Ambassador Groups including preparing materials for quarterly meetings.
• Drives selection and execution of annual awards for top performing franchisees with fundraising
• Modifies and maintains updated processes and best practices – continually looks for solutions

Data Analytics & Reporting

• Manages, maintains, and organizes sensitive data related to cause marketing efforts.
• Designs and produces reports as needed to update leadership & charitable partners.
• Leads effort to continually refine data management processes, tools and procedures.
• Develops and shares reporting results for engagement on CMNH initiatives to a variety of stakeholders.
• Manages day to day data entry as needed ensuring accuracy.
• Maintains and updates all applicable records and contracts.
• Ensures the accurate tracking of donations at a store-by-store level to ensure the funds are funneled back to the proper CMN hospital.

Content Development

• Develops and maintains content presented across a variety of channels to achieve business goals as well as ensures accuracy for a positive fan experience.
• Produces a wide array of materials and resources for both internal and external audiences which include but are not limited to tip sheets, guides, PowerPoint presentations, and toolkit resources.
• Develops and delivers presentations to internal and external audiences on a regular basis.

Strategic Planning and Campaign Advancement

• Leads the development of CMN annual goals and progress tracking.  Includes actively seeking ways to grow fundraising when programs are off track.
• Leads the development of annual CMNH plan and calendar of programs alongside CMN team.
• Collaborates with franchisees to build on and share best practices.

Other Duties as Needed

• Support events with internal and external partners which includes Children’s Miracle Network Hospital Week and DQ CONNECT
• Visits stores on key dates of campaigns – including interfacing with Fans, Crew Members and owner operators.
• May travel 1 – 4 times per year.

The US national base salary range for this position is $80,088 -$96,106. The base salary range displayed reflects the targeted hiring range for positions across all US locations. Individual pay is determined by job-related skills, work location and relevant education or experience.

Qualifications

• Bachelor’s degree in marketing, Communications, or equivalent combination of education and relevant work experience.
• 2 – 5 years of previous hands-on marketing and database experience within a corporate marketing environment with a strong focus on customer service required.
• High degree of proficiency with Microsoft Office Suite products, specifically Excel and PowerPoint
• Above average communicator both verbal and written with excellent organizational skills.
• Highly effective collaborator with multiple levels in an organization.
• Self-starter with the ability to take direction from multiple individuals.
• Strong ability to multi-task and prioritize multiple projects and requests simultaneously, within an intense, deadline-driven environment.
• Well organized with a high attention to detail and accuracy.
• Ability to work quickly and independently, in a fast-paced environment with frequent interruptions.
• Ability to travel; less than 10% travel required

Additional Information

All your information will be kept confidential according to EEO guidelines.

Benefits

Our benefit package supports the well-being of our employees and their families.  Our comprehensive benefit package includes, medical, dental, 401K match, paid time off (including volunteer time as well as parental leave) and so much more!  To learn more about our great benefit offerings, Click Here.

Work Environment

Most positions located out of our global headquarters in Bloomington, MN will work a hybrid work schedule where you will work 2 collaboration days a week.  Additional in office time may be required to support team/project needs.  Positions will be identified as “remote eligible” when consideration will be given to candidates outside of drivable distance to our Bloomington office.

Inclusion & Belonging

We are committed to creating a culture of inclusion and belonging for all who touch DQ. We believe in and commit to fostering a community where employees bring their authentic selves to work, and where we recruit, engage, and retain employees, franchise owners, and suppliers based on qualifications and merit. We strive to maintain an environment where everyone feels welcome.

IDQ is an Equal Opportunity Employer, and we use E-Verify to confirm the identity and employment eligibility of all new team members. You must be authorized to work in the United States without the need for employer sponsorship.