Associate Brand Manager - Fiberon

Company Description

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here

Job Description

As an Associate Brand Manager for Fiberon, you will play a pivotal role in driving brand growth and customer engagement across our outdoor living product lines. You’ll serve as a key liaison between marketing, sales, and our channel partners—including distributors, dealers, and contractors—ensuring that our brand strategies are effectively executed in the field.

This role is ideal for someone with 3+ years of experience in B2B marketing, brand support, or customer-facing marketing roles. You thrive in collaborative environments, enjoy building relationships, and are passionate about delivering impactful marketing solutions that resonate with trade professionals and end users alike.

What You’Ll Do

• Support Brand Strategy Execution: Assist in implementing brand plans and go-to-market strategies for Fiberon products, ensuring alignment with customer needs and business goals.
• Channel Marketing Collaboration: Partner with distributors, dealers, and contractors to deliver tailored marketing programs that drive awareness, engagement, and sales.
• Program Management: Coordinate the execution of dealer and contractor programs, including co-branded campaigns, merchandising, and promotional initiatives.
• Product Launch Support: Help manage the rollout of new products, ensuring consistent messaging and effective communication across all customer touchpoints.
• Cross-Functional Coordination: Work closely with sales, product, and creative teams to ensure brand consistency and timely delivery of marketing assets.
• Performance Tracking: Monitor marketing program effectiveness and gather feedback to optimize future initiatives.
• Agency & Vendor Management: Support relationships with external partners to ensure high-quality, on-brand execution of marketing deliverables.

Qualifications

• Bachelor’s degree in marketing, Business Administration, or related field
• 5-7 years of experience in brand management, marketing, or related field
• Proven track record of successfully executing brand strategies and driving business results
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across diverse teams
• Building materials and/or sustainability experience strongly preferred
• Creative thinker with a passion for innovation and problem-solving
• Proficiency in media monitoring tools, social media platforms, CRM tools, and Microsoft Office suite
• Familiarity with AI writing tools and platforms such as Copilot, GPT-3, OpenAI, or similar
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively

Additional Information

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $55,000 USD - $77,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at fbinleave.fbhs@fbin.com and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at www.fbin.com/careers>.