Content Copywriter

Overview and What We Offer

• Monday - Friday: 37.5 hours per week
• Location: Glasgow
• Refer a Friend Bonus: £1000 per successful referral – unlimited!
• Generous Holiday Entitlement
• Day Off for Your Birthday
• Staff recognition awards
• Hotel and Airline Discounts
• Employee Assistance Programme
• OUR COMPANY CULTURE.... We thrive on Excellence, Passion, Innovation, and Commitment. In a Bright, Energetic, and Fast-Paced environment, we push boundaries, celebrate success, and inspire growth every day.
• If Only is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees

Who We Are and What We Do

If Only, a multi-award-winning luxury tour operator, specialising in bespoke 5 Star holidays and cruises worldwide. We are 100% trade-focussed partnering exclusively with travel agents throughout the UK and Ireland, providing the expertise and resources to create truly personalised and unforgettable travel experiences. From handpicked properties and unique itineraries to unparalleled customer service, we empower our agency partners to exceed client expectations. We're passionate about travel, and are connoisseurs of luxury resorts, and experts at curating exceptional journeys. Join our team of dedicated professionals, as a leading name in luxury travel and help us make travel dreams a reality.

If Only is part of The Portman Travel Group click here to view our LinkedIn Careers Page and includes, Elegant Resorts, Clarity Business Travel Brighter Event,  and Destination Sports Group

Position Summary

We are seeking a creative, detail-oriented, and commercially minded content writer to join our dynamic Marketing team. This role is ideal for someone with a passion for travel and storytelling, who thrives on crafting compelling written content across a variety of traditional marketing channels.

You will be responsible for producing high-quality copy for brochures, email campaigns, client communications, and website pages—bringing new hotels, destinations, and experiences to life through words. This is not a digital-first role; instead, it focuses on classic marketing principles, strong writing skills, and an understanding of how to engage and inspire through well-crafted content.

Key Responsibilities

• Write engaging and informative copy for brochures, hotel descriptions, destination guides, and printed collateral.
• Create persuasive and brand-aligned content for email marketing campaigns, including newsletters and promotional sends.
• Develop and maintain website content, ensuring accuracy, consistency, and alignment with brand tone.
• Research and write blog articles and editorial pieces that showcase new hotels, travel trends, and curated experiences.
• Collaborate with internal teams to gather product information and translate it into client-friendly language.
• Support the creation of client documentation and marketing materials used by the Sales team.
• Ensure all content is proofread, grammatically correct, and adheres to brand guidelines.
• Maintain a library of written content and imagery for use across marketing channels.

Skills & Experience Required

• Proven experience in traditional marketing content creation—brochures, email campaigns, blogs, and print.
• Excellent writing, editing, and proofreading skills with strong attention to detail.
• Ability to adapt tone and style for different audiences and formats.
• Strong research skills and ability to turn complex information into engaging copy.
• Familiarity with travel industry terminology and trends is highly desirable.
• Comfortable working with content management systems and basic layout tools.
• Highly organised with the ability to manage multiple projects and meet deadlines.

Personal Attributes

• Self-motivated and proactive with a “can-do” attitude.
• A natural storyteller with a passion for travel and hospitality.
• Collaborative and approachable, with strong communication skills.
• Able to work independently and as part of a team.
• Calm under pressure and adaptable to changing priorities