Digital Marketing Specialist (Singapore & Malaysia, Luxury)

Company Description

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of HEART, which is an acronym for Humility, Empathy, Accountability, Relentlessly resourceful and Teamwork. Together as an organisation, we make magic happen.

Job Description

We are looking for a results-driven Digital Marketing Specialist to join the Luxury Business Unit at Carousell, supporting our growth in Singapore and Malaysia. This role focuses on luxury goods, driving both customer acquisition and retention through digital campaigns. You will manage paid performance marketing initiatives as well as CRM-driven lifecycle campaigns, helping scale Carousell Luxury into its next phase of growth.

Key Responsibilities

• Performance Marketing (Acquisition)
• CRM & Retention Marketing

• Analytics & Insights

• Collaboration

• Plan, execute, and optimise campaigns across SEM, Meta, Google, and other paid digital channels.
• Drive high-quality acquisition of buyers and sellers in luxury goods.
• Monitor, test, and refine campaigns to achieve performance targets (CAC, LTV, CPA, CPC).  
• Develop and manage CRM campaigns (email, push, in-app) to engage and retain luxury customers.
• Personalise messaging to increase engagement, repeat purchase, and customer lifetime value.
• Ensure all customer touchpoints reflect the luxury tone and experience.  
• Conduct A/B testing, analyse campaign performance, and optimise based on data-driven insights.
• Provide regular reporting to BU leads and marketing stakeholders on campaign results, wins, and learnings.
• Translate customer and campaign data into actionable recommendations for growth.  
• Work closely with Luxury BU leads, brand, and creative teams to align digital marketing efforts with business priorities.
• Partner with marketing and local teams in Singapore and Malaysia to deliver integrated Luxury campaigns.

Qualifications

• Soft Skills: Strong communicator and collaborator, able to work effectively with BU leads and cross-functional partners.
• Experience: At least 5 years in digital marketing, with proven hands-on experience in performance marketing and CRM/lifecycle marketing.
• Industry Knowledge: Background in luxury fashion, retail, or premium consumer categories preferred.
• Technical Skills: Strong in Google Analytics, Google Ads, SEM; experience with CRM/marketing automation tools.
• Mindset: Data-driven, detail-oriented, adaptable, and thrives in a fast-paced environment.
• Personal Qualities: Positive growth mindset, resilient, and motivated by collaboration and change.
• Work closely with senior leadership and see your contributions drive real impact.
• Gain hands-on experience across multiple SEA markets and business models.

Additional Information

Why Join Us

• Be part of a dynamic team where learning is accelerated, and no two days look the same.
• A chance to build a strong foundation in strategy, data analysis, and business problem-solving.  

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