Principal Product Manager, Consumer Marketplace

About Aurora Solar

Aurora is on a mission to create a future of solar for all. Our award-winning software puts the power of data and technology into the hands of every solar professional to make solar adoption simple and predictable. Our software has designed millions of solar projects so far, empowering solar companies to sell, design, and install residential and commercial solar arrays accurately, seamlessly, and at scale. 

We’ve been named one of "The Best Remote Companies To Work for in 2025" by BuiltIn.com and have been recognized for the second time as a Certified Green Business (CGB) with the city of San Francisco. We’re in this together to support the world’s transition to solar.

About The Team

Aurora’s Consumer team is building the world’s first real-time solar marketplace, designed to make residential solar more accessible, affordable, and transparent. With more than 70% installer market penetration already powering the platform, the team is uniquely positioned to create a seamless solar purchasing experience for homeowners. You’ll be joining a high-performing pod of engineers and designers dedicated to accelerating the adoption of solar and reducing costs for homeowners.

About The Role

We are seeking a Principal Product Manager to lead strategy, execution, and innovation for our consumer-facing solar marketplace. This role will define and drive initiatives that optimize the homeowner journey, balance marketplace dynamics, and unlock conversion growth across the funnel. You will work closely with cross-functional partners in engineering, design, marketing, sales, and operations to build delightful experiences for homeowners and powerful tools for Aurora’s partners.

This is a high-impact opportunity to shape the future of residential solar by owning the vision and roadmap for the Consumer marketplace, driving measurable outcomes, and contributing to Aurora’s mission of creating a solar future for all.

Your Impact

• Develop and implement a compelling vision to improve and expand Aurora’s solar marketplace
• Leverage research, funnel analysis, and A/B testing to identify friction points, improve conversions, and inform roadmap priorities
• Partner with engineering, design, and marketing to run experiments, deliver solutions, and align stakeholders
• Design intuitive and engaging journeys that address customer pain points and drive adoption
• Balance supply and demand, strengthen installer participation, and enable growth through scalable product solutions
• Inspire teams, foster trust with stakeholders, and stay entrepreneurial in a fast-paced environment
• Drive toward a fully digital, homeowner-driven purchasing process and explore integrations with AI, services, and tools across Aurora’s ecosystem
• Identify and implement product tools that will enable Consumer to become an increasingly data-driven team in our product decision-making and roadmap

What You Bring

• Marketplace Expertise: 8+ years of product management experience with proven success scaling and optimizing complex marketplaces
• Data-Driven Decision Making: Demonstrated proficiency in A/B testing, optimizing funnels, identifying and implementing tools to support KPI tracking, and making data-informed product decisions
• Consumer-Centric Approach: Passion for creating seamless, engaging experiences that address customer pain points and priorities
• Technical Acumen: 2+ years of experience with APIs, third-party integrations, and data-driven development processes
• Leadership and Collaboration: Ability to inspire, influence, and align cross-functional teams toward ambitious goals
• Entrepreneurial Spirit: Hard work, adaptability, and the ability to thrive in a fast-paced, evolving environment
• Customer Empathy: Hands-on experience leading user research and translating insights into actionable product improvements
• Background in solar, renewable energy, or other complex consumer purchase industries (e.g., automotive)
• Experience managing e-commerce transactions with long, complex customer journeys
• Design or analytics proficiency
• Consumer-Centric Approach: Passion for creating seamless, engaging experiences that address customer pain points and priorities
• Technical Acumen: 2+ years of experience with APIs, third-party integrations, and data-driven development processes
• Leadership and Collaboration: Ability to inspire, influence, and align cross-functional teams toward ambitious goals
• Entrepreneurial Spirit: Hard work, adaptability, and the ability to thrive in a fast-paced, evolving environment
• Customer Empathy: Hands-on experience leading user research and translating insights into actionable product improvements
• Background in solar, renewable energy, or other complex consumer purchase industries (e.g., automotive)
• Experience managing e-commerce transactions with long, complex customer journeys
• Design or analytics proficiency

Nice To Haves

• Experience implementing AI-driven consumer interactions or intelligent agents
• Familiarity with the solar industry ecosystem and its market challenges
• 🏖️Flexible PTO - Take the time when you need it
• 🍼Parental Leave - 16 weeks with 100% base salary + gradual return to work
• 💰WFH Stipend - An initial $500 (Non-engineers) or $750 (Engineering roles)
• Experience implementing AI-driven consumer interactions or intelligent agents
• Familiarity with the solar industry ecosystem and its market challenges
• 🏖️Flexible PTO - Take the time when you need it
• 🍼Parental Leave - 16 weeks with 100% base salary + gradual return to work
• 💰WFH Stipend - An initial $500 (Non-engineers) or $750 (Engineering roles)

What We Offer

• 🏢 Coworking Stipend - $300 / month if you prefer to be at a coworking facility near you
• ☀️Energize Fridays - Company-wide days to log off and recharge
• 📶Connectivity Stipend - Up to $100 / month towards internet or phone
• Learning & Development - $720 / annually to use towards professional development (You have to complete 90 days of employment to receive this stipend)
• 🩺Medical, Dental, and Vision - Premiums are 100% covered for Aurorans and 90% for dependents

Please take a look at our 2025 U.S. Benefits Booklet for a deeper dive into our offerings.

Where Aurorans are: Aurora currently has teams within the US, Canada, Mexico, and Germany with additional locations on the horizon. We’re united in our work to support the world’s transition to solar!

Aurora is dedicated to building a diverse and inclusive workforce of people who believe in and are passionate about creating a future of solar energy for all. We are an equal opportunity employer, we welcome and consider qualified applicants regardless of gender identity, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences. We encourage you to apply even if you believe that you do not meet all of the above criteria!

Aurora is committed to creating an inclusive and accessible experience for all candidates. If you require a reasonable accommodation that would better enable your success during the application or interview process, please complete this form.