Portfolio Brand Activation Manager

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.  

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.  

• Position: Portfolio Brand Activation Manager CZ&SK 
• Location: Prague, Czech Republic, Hybrid

About The Position

This is a standout opportunity to lead brand activation across our most iconic brands — Rama, Flora, ProActiv, Hera, Creme Bonjour and Perla — in the Czech and Slovak markets. As Portfolio Brand Activation Manager, you’ll own the full marketing agenda for your region, driving strategy and execution across the 6Ps. From insight-led campaigns to innovation launches, packaging development and commercial alignment, you’ll be at the heart of our growth engine. 

You’ll report to the Group Brand Activation Manager EE and collaborate closely with cross-functional teams across Sales, Finance, RGM, Category, R&D and Customer Marketing. This is a high-impact role for someone who thrives on ownership, agility and delivering results — and is ready to grow with the brands. 

Key Responsibilities Include:

Brand Strategy & Growth 

• Build and implement brand strategies aligned with local and global direction
• Develop consumer-first growth plans across the 6Ps, rooted in insight and market trends
• Lead new product development and go-to-market plans, ensuring timely and impactful launches
• Oversee portfolio performance and RGM initiatives to drive profitability and reduce complexity
• Prepare selling stories for new product development and retailer engagement
• Define brand positioning and messaging, ensuring consistency across all touchpoints
• Develop seasonal and thematic activations (e.g., holiday recipes, sustainability campaigns)
• Represent brand plans to internal stakeholders and senior leadership
• Lead development of business cases for new products, campaigns and line extensions 

Performance, Budget & Activation 

• Monitor brand performance using KPIs and market data (e.g., Nielsen, YouGov, Kantar)
• Use data to drive decision-making and establish scorecards across functions
• Manage A&P budgets with a focus on ROI across media, digital and in-store activations
• Track marketing budgets and manage vendor relations
• Report campaign performance and assess impact against business goals
• Own the full P&L for your brands and countries 

Product & Packaging Development 

• Support development of new products and line extensions
• Assist in packaging design and updates, ensuring compliance with food regulations
• Coordinate sensory evaluations and taste tests with internal teams or agencies
• Work with legal and regulatory teams to ensure packaging and communications meet safety and labelling laws
• Manage updates to nutritional information, ingredient lists and claims 

Marketing Campaign Execution

• Plan and execute ATL (TV, radio, print) and oversee BTL (in-store, sampling, events) campaigns
• Collaborate with digital teams on social media and influencer marketing
• Track campaign KPIs including reach, engagement and ROI 

Cross-Functional Collaboration

• Work closely with Sales, Trade Marketing, Finance, RGM, Category and R&D teams
• Align brand and commercial strategies for product launches and availability
• Partner with external agencies (creative, media, PR) and suppliers 

Consumer & Market Insights 

• Conduct consumer and shopper research to identify growth opportunities
• Translate insights into compelling brand propositions and strategic initiatives
• Analyse market data to track brand performance and category dynamics
• Monitor competitor products, pricing and promotional strategies 

Project Leadership

• Lead and coordinate projects across departments with agility and ownership
• Ensure smooth execution of campaigns and innovation pipelines 

What Does It Take to Be Successful? 

We’re looking for a proactive, commercially minded brand leader with a passion for plant-based food and a drive to deliver results across diverse markets. 

• Strategic & Hands-On: Balance big-picture thinking with day-to-day execution
• Commercial Mindset: Experience working with cross-functional teams and retailer partners
• Data-Driven: Make decisions based on insight, KPIs and market performance
• Collaborative Leader: Build trusted relationships across internal and external teams
• Creative Problem-Solver: Bring fresh ideas and a “can-do” attitude to every challenge
• Growth Mentality: Curious, adaptable and focused on progress — every single day
• Fluent in English; Czech language is a must 

What’S Next?

If you’re ready to lead a powerhouse portfolio across two vibrant markets — and help shape the future of plant-based and better-for-you food — this is your moment. Big brands, bold ambitions — and a big opportunity to deliver impact. 

Application Deadline: 19th October 2025 

For questions, reach out to Richard Hodgson, Talent Acquisition, via WhatsApp at +44(0)7826 900 399 or email at richard.hodgson@florafg.com. 

🌱 Join us at Flora Food Group, where we are pioneering the next generation of delicious, natural, nutritious food. 

We understand your resume might not be up to date—apply with what you have or your LinkedIn profile. Flora Food Group is committed to creating an inclusive and diverse workplace, and we encourage applications from all backgrounds, even if you don’t meet all the listed requirements. 

We are an equal opportunities employer, committed to diversity and inclusion. We recruit based on values, skills, and experience, ensuring a fair and unbiased process. 

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.  

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.  

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.