National Account Manager – Grocery East

Who Are We?

Established in 2017, trü frü rapidly ascended the “permissible indulgence” space as a Utah-based company selling one-of-a-kind “better for you” Hyper-Chilled and Hyper-Dried real fruit immersed in premium chocolate to retail outlets nationwide. Winning Most Innovative New Product in 2019 and 2022 in the sweets and snacks categories and climbing the fruit-based snack industry chart at an astounding growth rate, trü frü joined the Mars family of brands in February 2023. We are on a mission to build a legacy with trüly remarkable people who can create something special for generations to come! 

As the National Account Manager – Grocery East at trü frü, you will drive growth and build strong customer partnerships by developing and executing multi-year strategic plans with key accounts like Ahold Delhaize, Wakefern, and Wegmans, while also unlocking growth across your markets.

Leveraging market insights and working cross-functionally, you will create mutual value for both customers and trü frü. The role includes leading customer partnerships, shaping and executing strategy, accurately forecasting demand and trade spend, guiding broker partners, driving shopper engagement, and accelerating DCOM performance.

What You'Ll Do

• Own key account relationship, serving as the primary point of contact for buyers, broker, and cross-functional partners.
• Develop comprehensive customer plans that align with and effectively deliver against the company's business objectives. This includes identifying key opportunities, potential challenges, and devising strategic approaches to overcome them.
• Ability to translate market trends and insights into actionable plans that drive meaningful outcomes for the company and for customers.
• Create compelling and concise sales stories that are customized to meet the needs of key stakeholders. These stories should effectively communicate relevant insights and the total value proposition of trü frü’s products and services.
• Utilize strong negotiation skills when dealing with various stakeholders to achieve mutually beneficial outcomes.
• Collaborate with cross-functional teams to ensure plans are financially viable and operationally sound. Work with Marketing teams to amplify brands and accelerate DCOM penetration.
• Effectively forecast demand and trade expenditure and new item launches.
• Regularly assess progress against KPI’s; ensure broker is motivated and focused on delivering exceptional results.

What you'll bring to trü frü

You Are...

• Proactive, results-driven individual who thrives in a fast-paced environment and operates with an entrepreneurial mindset.
• A self-starter who takes initiative, demonstrates strong ownership of their work, and consistently pushes projects forward to completion.
• Naturally resourceful, adaptable, and action-oriented, with the ability to identify opportunities, solve problems, and deliver results with minimal direction.
• Enterprise-focused and collaborative, displaying a strong orientation towards the overall success of the enterprise, coupled with a highly collaborative and team-oriented mindset. 
• Insights-driven action taker who is proficient in translating complex data into actionable plans and strategies that drive tangible results for the organization. 
• Agile and solutions-oriented demonstrating a quick and adaptable approach to problem-solving, with a strong focus on delivering effective solutions in a dynamic environment.

You Have...

• Bachelor’s degree in Business Administration or a related field.
• Minimum of 8 years of experience in a Sales function.
• Excellent communication, negotiation, collaboration, analytical, and influencing skills.
• Proficiency with Microsoft Suite.
• Demonstrated category and shopper acumen.
• Financial acumen and experience in managing a customer P&L.
• Proven ability to drive revenue growth and expand market share.

Pluses

• Master’s degree in Business  Administration
• Experience with Trade Promotions Systems (TPM/SRM) 

Certain states and localities require employers to post a reasonable estimate of salary range.  Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.

What trü frü offers –  

• Competitive salary, including a target bonus and an impressive benefits package!
• Flexible Paid Time Off
• Excellent health, dental & vision insurance, with options to fit you and your family’s needs.
• Long-term disability and short-term disability insurance
• Employee Assistance Program (EAP)
• 401K retirement saving opportunity.
• Casual office dress code
• A dynamic, ambitious, indulgently fun work environment!

Eeo

At trü frü, we are committed to an inclusive workplace where diversity in all its forms is championed. trü frü is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know. 

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