VP Media Strategy

Job Description

Media Strategy & Execution

• Strategic Media Leadership: Develop and execute comprehensive global and regional media strategies that drive brand awareness, engagement, and business outcomes across multiple markets. Ensure all media initiatives align with overall marketing objectives and brand positioning.
• Media Mix Optimization: Define optimal channel mix across paid, earned, and owned media to maximize reach, engagement, and ROI. Continuously evaluate performance and adjust allocations based on data-driven insights and emerging market trends.
• Campaign Planning & Management: Lead end-to-end media campaign planning, from strategic development to tactical execution and post-campaign analysis. Ensure seamless coordination between global frameworks and regional adaptations.
• Budget Management: Oversee global and regional media budgets, ensuring efficient allocation and utilization of resources.
• Agency Management: Lead relationships with media agency, ensuring accountability, performance, and strategic alignment. Drive agency reviews and ongoing performance evaluation.
• Measurement Framework: Develop comprehensive measurement frameworks to evaluate media performance, attribution, and business impact. Create executive dashboards that provide actionable insights across channels, regions, and audience segments.
• Innovation & Testing: Spearhead the exploration and implementation of emerging media channels and technologies. Establish a robust testing framework to evaluate new opportunities and scale successful approaches.
• Added Value: Continuously partner with media agency and publisher partners to identify added-value opportunities.
• Team Collaboration: Collaborate effectively with the Digital & Social Media team, as well as stakeholders across Client & Marketing Strategy, RBC Capital Markets business units, and other RBC lines of business.

What do you need to succeed?

• 7+ years of experience in media strategy and planning, with significant experience managing global media initiatives in financial services or B2B environments
• Proven track record developing and executing integrated media strategies across diverse markets and channels
• Strong understanding of media measurement, attribution models, and marketing analytics
• Experience managing substantial media budgets and agency relationships across multiple regions
• Bachelor's degree in Marketing, Business, Communications or related field; MBA or advanced degree preferred
• Strong leadership abilities with experience influencing senior stakeholders and cross-functional teams
• Deep knowledge of digital media landscape including programmatic, search, social, and emerging platforms
• Excellent analytical skills with ability to translate data into actionable insights and strategic recommendations
• Experience working within regulated industries with complex compliance requirements
• Strong project management skills with ability to manage multiple initiatives simultaneously
• Superior communication skills and ability to present complex media concepts to diverse audiences
• Demonstrated ability to balance global consistency with regional relevance in marketing execution
• What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program includes competitive compensation and flexible benefits, such as 401(k) program with company-matching contributions, health, dental, vision, life, disability insurance, and paid-time off.
• Leaders who support your development through coaching and managing opportunities.
• Ability to make a difference and lasting impact.
• Work in a dynamic, collaborative, progressive, and high-performing team.
• Opportunities to do challenging work.
• Opportunities to build close relationships with clients.

RBC’s compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting, engaging and retaining talent that:

• Drives RBC’s high-performance culture
• Enables collective achievement of our strategic goals
• Generates sustainable shareholder returns and above market shareholder value

Job Skills

A/B Testing, Budget Management, Communication, Digital Marketing Platforms, Long Term Planning, Market Research, Negotiation, Online Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO)

Additional Job Details

Address:

ROYAL BANK PLAZA, 200 BAY ST:TORONTO

City:

Toronto

Country:

Canada

Work Hours/Week:

37.5

Employment Type:

Full time

Platform:

CAPITAL MARKETS

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-10-02

Application Deadline:

2026-01-03

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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