Digital Content Creator Trainee [GRIT@Gov]

[What the role is]

The National Library Board (NLB) nurtures Readers for Life, Learning Communities and a Knowledgeable Nation by promoting reading, learning and history through our network of 28 libraries across Singapore, the National Library and the National Archives of Singapore.

At NLB, you can look forward to a flexible, hybrid work environment with rewarding, impactful deliverables that improve the lives of the community. With caring colleagues, you will be in an ideal environment for professional development, innovation and impact.

We can offer you:
• A chance to Impact the Community, bridge gaps and empower everyone with the opportunity for learning and discovery.
• An opportunity to Innovate and Push Boundaries. We value ideas, curiosity and a passion for innovation to transform our libraries and archives.
• An organisation that Cares for your Growth and Wellbeing through investment in staff development and wellbeing in a supportive and collaborative environment.

[What you will be working on]

• Curate and develop compelling digital content across multiple formats for NLB's  digital channels
• Research learning trends and analyse target user needs to create relevant content that fills identified gaps and meets learning objectives
• Monitor and analyse digital content performance through data tracking, identifying opportunities for improvement and implementing actionable recommendations
• Collaborate with subject matter experts and internal stakeholders to ensure content meets organisational standards and aligns with branding guidelines
• Support SEO and omni-channel strategies to optimise content discoverability and enhance user reach and conversion

[What we are looking for]

• Passion for digital learning and creating engaging educational experiences for diverse library users
• Strong project management and communication skills with ability to collaborate effectively across teams
• Experience or keen interest in digital content creation and social media curation
• Analytical mindset with knowledge of data analytics, web metrics, or digital marketing principles
• Creative skills in digital design, videography, or content development would be an advantage
• Understanding of intellectual property and copyright considerations in digital media