Paid Search Manager

Job Title

Paid Search Manager

Job Description

Who are we?

Hello, we’re IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto.

We are ambitious. Over 340,000 people already use our platforms. We’re global with offices in 18 countries and products in 16 regions. We’re hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers.

We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.

What’S The Role?

We are seeking a highly analytical and data-driven Paid Search Manager to own and scale the paid search channel for UK & IE to the next level. You will be hands-on in managing a large budget, building and optimising campaigns, and driving measurable growth.

The role requires a strong analytical mindset, deep knowledge of Search synergies between Paid and Organic, and a track record in scaling new clients acquisition.

Waht You'Ll Do

• Day-to-day management of paid search campaigns across Google, Bing and other platforms (e.g. Apple Search Ads).
• Monitor and optimise performance to CPA (cost per acquisition) that reflect CLV (client lifetime value).
• Orchestrate and run Geo-experiments to validate incrementality.
• Work closely with SEO to develop a holistic approach to Search to maximise click share.
• Identify and test growth opportunities to continuously scale new clients acquisition.
• Stay ahead of emerging trends in AI and its impact on Search.

What You'Ll Need

• 3+ years hands-on managing and scaling paid search.
• Proficient in Excel, Google Analytics 4, Search Ads 360 and Campaign Manager 360.
• Good understanding of click tracking methodologies and how to troubleshoot.
• Strong understanding of attribution models.
• Strong communication and presentations skills.
• Additional tools: Funnel.io, Adthena and Squared.io would be advantageous.

We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We’re committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that’s why we encourage applications from people with diverse backgrounds and experiences to join us on this journey. Learn more about our D&I approach here.

What You’Ll Get!

This role will bring with it a range of development and growth opportunities which we hope are motivating for someone who wants to Raise the Bar.

You’ll also be included in our company bonus programme and receive 12% flexible benefits allowance. Read more about our perks here!

The Perks

• Flexible Benefits Package on top of your salary (12%)
• Private medical cover
• Life insurance
• Contribution to gym memberships
• 25 Days holiday, with 1 additional day off to celebrate your Birthday & 2 additional days off a year for voluntary work (28 in total)
• The option to buy or sell holiday days.
• Unlimited access to the LinkedIn Learning Platform
• A comprehensive global and local onboarding process
• Employee-led LGBTQ+, Women’s, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture
• Option to participate and create ESG initiatives based on the IG Brighter Future Fund
• Enhanced primary (maternity), secondary (paternity), and shared parental pay and leave, as well as a range of support and benefits for parents

Number Of Openings

0