Media & Digital Marketing Manager

Job Description

Do you want to take part of the exciting journey to reach more children with the fantastic LEGO play experience and to develop the LEGO brand in Poland, Ukraine &Baltics (PUB)? If you are a digital&media expert and want to join to an international marketing team & work on a love brand, we have an amazing job opportunity for you!

Core Responsibilities

• Leading digital & offline media execution across the region in communication and media planning
• Deploying the regional media strategy across traditional and digital ecosystem of owned, earned and paid channels
• Driving budget decisions for media channels and taking responsibility for budget process
• Playing a key role in local digital marketing activations supporting e-commerce and brick&mortar teams
• Driving content support for our owned digital platforms, while looking for the relevant opportunities with partners’ platforms
• Suggesting non-standard digital activations building coolness of a brand among kids

Play your part in our team succeeding

As a media & digital manager you’ll be part of 2 people team reporting to Senior Digital Marketing Manager, whole under Marketing Department (next to Brand, PR/Events, Planning & Performance and Trade Marketing sub teams). You’ll be responsible for shaping the visibility of LEGO brand in 5 countries – Poland, Ukraine and Baltic countries. We’re searching for a person dedicated not only towards paid but also owned, shared (Retail & Ecommerce) and earned marketing (including PR activities).

Do you have what it takes?

• Digital marketing experience from agency or premium consumer brand
• Experience working in non-traditional marketing inclusive of influencer, video, mobile, social, retail, content marketing, native advertising etc.
• High level of understanding digital measures and platforms such as Google Analytics, Gemius, Meta, IAS or similar
• Track record of defining digital strategies and complex digital media eco-systems and its successful roll-out
• Strong communication and presentation skills (PPT + Excel knowledge)
• Strong analytical skills and business stamina with a proven track record of utilising data to drive business results
• Native Polish and fluent English

#Li-Ph

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

• Just imagine building your dream career.
• Then make it real.
• Join the LEGO® team today.