Sales Development Representative (SDR) - Identity Solutions

Join us at Entrust  

At Entrust, we’re shaping the future of identity centric security solutions. From our comprehensive portfolio of solutions to our flexible, global workplace, we empower careers, foster collaboration, and build solutions that help keep the world moving safely.  

Get to Know Us  

Headquartered in Minnesota, Entrust is an industry leader in identity-centric security solutions, serving over 150 countries with cutting-edge, scalable technologies. But our secret weapon? Our people. It’s the curiosity, dedication, and innovation that drive our success and help us anticipate the future.  

Job Advert: Sales Development Representative (Sdr) - Identity Segment (Identity Verification & E-Signature)

This Isn'T Your Typical Sdr Role. It'S A Mission.

Are you ready to move beyond cold calls and step into a strategic Sales Development Representative (SDR) role where you drive revenue from a massive, warm user base?

We're not just looking for someone to qualify leads; we're looking for a Product-Led Growth (PLG) champion to join our Identity segment team, focusing on our Identity Verification and Electronic Signature (Signhost) solutions. With hundreds of new organizations using our free products every week, you'll be the pivotal force converting these engaged users into high-value customers.

If you thrive on strategic outreach, love collaborating cross-functionally, and want to be at the forefront of a high-growth PLG motion, this is your next career move.

Your Primary Mission

Your focus will be on our existing freemium users—your warmest leads. You will use a combination of qualitative, personalized outreach and sophisticated automated sequences to strategically engage these users. The ultimate goal is to generate qualified opportunities and drive significant revenue growth from this high-potential user base.

Beyond direct sales, you will play a crucial role in optimizing the entire freemium customer journey, working closely with our Marketing and Product teams to enhance user experience and maximize conversion pathways.

Core Responsibilities

• Freemium Conversion: Strategically engage freemium users to convert them directly to paid accounts or qualify them as Sales Qualified Leads (SQLs).
• PLG Optimization: Continuously analyze and improve the freemium-to-paid journey and conversion funnel, working to optimize both Onfido’s and Signhost’s PLG funnels.
• Lead Generation & Scaling: Scale targeted outbound efforts and execute campaigns to support two distinct product lines (Identity Verification and Signhost E-Signature), generating leads across both SMB and Enterprise segments.
• Strategic Growth: Manage and drive the entire PLG process for our segment in FY26, significantly increasing the strategic importance and impact of your work.

What You’Ll Bring

• Experience: At least 1-2 years of experience in a Sales Development, Inside Sales, or similar customer-facing role, preferably within a B2B SaaS or technology company.
• Language Skills: Excellent verbal and written communication skills in both English and Dutch is essential.
• Business Acumen: Proven ability to understand customer needs, articulate value propositions effectively, and manage a high volume of warm leads.
• Tech Stack Proficiency: Experience working with CRM software like Salesforce or Pipedrive and sales engagement/outreach tools is highly desirable.
• Collaborative Spirit: A genuine collaborative spirit and ability to work effectively cross-functionally with Sales, Marketing, and Product teams.
• PLG Advantage: Experience with freemium/Product-Led Growth (PLG) models is a significant advantage.

Ready to take ownership of a critical growth engine and drive the success of our Identity solutions? Apply now!

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At Entrust, we don’t just offer jobs – we offer career journeys. Here is what you can expect when you join our team:  

• Career Growth: Whether you’re a budding developer or a seasoned expert, we’re invested in your professional journey. With learning-forward initiatives and exciting challenges, your growth is our priority.  
• Flexibility: Life is all about balance. Whether you’re remote, hybrid, or on-site, we offer flexible options that fit your lifestyle.  
• Collaboration: Here, your voice matters. Our teams thrive on sharing ideas, brainstorming solutions, and working together to build a better tomorrow.  

We believe in securing identities—but it doesn’t stop there. At Entrust, we’re passionate about valuing all identities. Our culture is built on diversity, inclusion, and respect. From unconscious bias training for our leaders to global affinity groups that connect colleagues across the globe, we’re creating a community where everyone is encouraged to be themselves.  

Ready to Make an Impact?  

If you’re excited by the prospect of innovating, growing your career, and collaborating in a dynamic environment, Entrust is the place for you. Join us in making a difference. Let’s build a more secure world—together.  

Apply Today!

• For more information, visit www.entrust.com.  Follow us on, LinkedIn, Facebook, Instagram, and YouTube 
• For US roles, or where applicable:
• Entrust is an EEO/AA/Disabled/Veterans Employer

For Canadian roles, or where applicable:

Entrust values diversity and inclusion and we are committed to building a diverse workforce with wide perspectives and innovative ideas. We welcome applications from qualified individuals of all backgrounds, and we strive to provide an accessible experience for candidates of all abilities.

If you require an accommodation, contact accessibility@entrust.com.

Recruiter:

James BeckJames.Beck@entrust.com